Women behind the Bar – Taking over the World one pink drink at a time…

What a better day to celebrate Women behind the Bar than the 8th March?

It’s a real pleasure to host on my Blog a great friend and professional Bartender Rina Fermin from Venezuela.

I met Rina in Athens during the Diageo World Class Competition Global Final 2010, where we were both competing.

She’s one of the most genuine person I’ve seen working behind the stick.

You can see she has a great fun while attending guests, taking the job seriously but without taking herself too seriously, which I believe is a great awareness to have in order to perform this craft properly.

I’m proud to share with you all, her thoughts along with some researches she did on the subject “Women behind the Bar” as follows:

 

Before attempting to discuss the position currently held by women in bars worldwide we traced the struggles that women went through and the origins of how they have forged history.

In the 17th and 18th centuries the kind of woman you’d expect to see in a bar was either someone damaged in reputation, or lower-class women, not to mention it was not conceived a woman behind the bar.

Later on, in the era of prohibition, speakeasies became the most pleasant and glamorous places, allowing the ladies socialize with men without being frowned upon, allowing a more gentle treatment and interaction, leading to a change of the operational characteristics of a bar and opening the possibilities of the ladies behind a bar.

Before World War II, women rarely tended bar. When the men left for battle, women took their places…for a few years.

Female Bartenders were described as an affront to the male-dominated bar atmosphere.

In addition to that, Bartenders’ unions pressured bar owners to refuse to hire female Bartenders and were submitting proposals to state laws prohibiting the employment of women behind bars.

Bartenders argued that the presence of barmaids, would give wives reasons to keep their husbands from going to bars, endangering the category.

Temperance activists joined Bartenders in their efforts to prevent women from working behind bars.

One law was passed in Michigan in 1945, that made it illegal for a woman (except for the wife or daughter of a saloon owner) to make drinks and in 26 states was prohibited to work as barmaids by 1960.

In the 70’s all that changed, but took a while for women to be accepted.

While America was abolishing these laws, in India exclusion laws were still quite similar, until recent years.

 

Talking about great women in the industry…

 

ELIZABETH “BETSY” FLANAGAN

In colonial times (1779) Elizabeth “Betsy” Flanagan, opened an inn near Yorktown frequented by British and French officials, which include a dinner where they served chicken, accompanied the meal with drinks decorated with feathers to which an English soldier replied “Let’s have another cocktail” … in 1821 James Fennimore Cooper’s novel “The Spy” talks about how Betsy was well qualified by his education having been raised among spirits.

 

ADA “COLEY” COLEMAN

Known to her friends and customers as “Coley,” is perhaps the most famous and the best-known female Bartender of all time. In the pre-prohibition age, it was a man’s world behind the bar. Well, evidently someone failed to let her know that, or she just didn’t care.

Ada was 24 when she began tending bar at Claridge’s in 1899. She moved on to another of Carte’s properties in 1903. The bar was none other than The Savoy’s American Bar where she was named head Bartender. Ada served in that position until 1926, when she was 51 years old. Her time at the Savoy overlapped with Harry Craddock, who some say she mentored.

Years later when Craddock produced his Savoy Cocktail Book, he listed Ada’s most famous cocktail creation, The Hanky Panky.

 

HELEN DAVID

Helen David opened the Brass Rail in Port Huron, Michigan in 1937 (between the tough times of the Great Depression and the Prohibition) and ran it until her death in 2006, representing a true pillar of her local community.

She loved her bar and ran it for 69 passion-filled years.

Helen was born in the flat just above the bar and lived there her whole life; even at the age of 91, she would came downstairs every single night to welcome and serve her guests.

She also was the first person to put a cocktail shaker into Tony Abou-Ganim‘s hand, being her cousin!

 

Just to mention some of them…

I wrote this lines in appreciation of all those pioneers who opened the door for us to work today without major difficulty, knowing that it is a profession with great dedication that was initially developed for men only, then conquered by women …

As a Bartender and a woman, I have only words of thanks!

In my being, there is no doubt that I was born Bartender and if it wasn’t for the women who changed the way we see this profession, today I couldn’t do the job I love!

It has been proven through time and the work of fabulous Bartenders and Barladies, how performing this profession is just part of our being and that both men and women are born with that passion”

 RINA FERMIN  –  Bartender  –  VENEZUELA

Thanks so much RINA!

 

Now…continuing with the post, amongst the great women who contributed to get our Industry at the level we see it today I would like to also add:

MARIA DOLORES BOADAS

She was the very first spanish female bartender and learnt the craft from her father Miguel Boadas founder of Boadas Cocktail Bar in Barcelona who worked at the Floridita, in Havana in the 1920’s, from where he brought with him what we know today as the “THROWING” technique still performed by Maria until few years ago and today by the staff of the Boadas Cocktail Bar.

The technique (by using 2 boston glasses and a strainer) delivers both the aeration benefits of shaking and the little dilution of stirring, perfect for spirit-based drinks such as Martinis and Manhattans.

Here a little video of Maria in her Bar

 

I would love to also mention some amazing professional that nowadays keep bringing to life the MAGIC started by the above mentioned Bartenders, with their special touch, sensitivity, attention to details and hard work:

(in no particular order)

– Audrey Saunders

– Charlotte Voisey

– Julie Reiner

– Patricia Richards

– Victoria D’Amato

– Misty Kalkofen

– Aisha Sharpe

– Christy Pope

– Bridget Albert

– Kathy Casey

and so many more, they won’t fit on one page…

 

Hope one day to have the honour of sitting at your Bar, best wishes of happiness and success !

Max La Rocca

The “Doctor’s Nightcap” Cocktail

As we know in the 15th century, the European practice of distilling ‘Aqua Vitae’ (Water of Life) was primarily for medicinal purposes; then Aqua Vitae sees its translation in the Gaelic “Uisge Beatha” term, until it became the word “Whisky” as we know it today.

There is an old Gaelic proverb that says: “What whiskey does not cure..cannot be cured“…do you agree?
So don’t you think that every doctor has it’s potion, an elixir that he drinks everyday as a nightcap, before going to bed? I really think so..

LET ME PRESENT YOU…

A very tasty version of an after-dinner-kind-of Sour, with a smooth smoky aftertaste from the Talisker, a nice thick mouthfeel from the use of a home made bitter orange jam and all the flavours are enhanced by gentle coffee hints.

And a nice aroma from the grated tonka beans, gives fantastic vanilla notes to our drink.

Since our doctor here has a specific time at night to drink it, I provided him with a classy pocket watch (personalized with the Talisker logo) and in case he forgets how to make his potion, I also attached a tiny recipe as a garnish, with a little message at the back of it reminding him that “taken every night, will heal body and mind

(in a responsible way…of course!)

and what about playing “Amélie” Movie Theme as a nightcap song from an old Carillon…really Magic!!

Finish the drink flaming 1 coffee bean and adding it in the middle of the drink, floating over a silky foam created by the egg white.

ENJOY and share only with the people you love and care!

Max La Rocca

THE “ART OF THE CRAFT” AUSTRIAN/GERMAN 5 DAYS ROAD TRIP

Photos by Nils Krüger (Berlin), William Dodoo (Frankfurt) and Max La Rocca

11/12/13 – 25/26 February 2013

Here we are with new World Class Training stories for the 2nd Burst of the Competition, this time we have been in the following Cities:

Kufstein (Austria) , StuggartFrankfurtBerlin and Hamburg

In every sessions, we started with an exciting visits to the different Craftsmen, a great source of inspiration for all the participants to get ideas that could be adapted to their day-by-day job behind the Bar.

 

(Riedel Glass Manufactory in Kufstein )

(Presentation of the craftsmanship behind the creation of a Martini Trolley in Stuggart and Frankfurt)

(Presentation of the craftsmanship behind custom shoe-making in Berlin)

(Presentation of the craftsmanship behind Design in Hamburg)

Then, followed by a great opening by Patrick Tessendorf from Haeberlein & Mauerer Agency (who supported us brilliantly throughout the Road Trip!!) introducing the agenda of the event, and myself as the speaker/Mixologist/Judge of the whole Road trip.

I started going through the reasons why we choose “The Art of the Craft” topic explaining the relation between the incredible work of the Craftsman and our profession, the things we share and have in common, that as you can immagine are endlesss.

Then an introduction to RETRO CHIC and the different features why this is the main Trend behind World Class 2013

followed by a reminder of the past 3 challenges of the 1st Burst:

-Hollywood Cocktails

– Bartender/Barchef

– Where Flavour is King

 

After that, I started with the next 3 challenges for the 2nd Burst:

1)Vintage with a Contemporary Twist

After talking about the “Queen” of this Challlenge being Ketel One Vodka, the perfect example of Modern Craft (that’s where the name of our Road Trip came from), I went through the importance of a drinking Ritual and how to apply to our Bar and to the Competition, followed by a Fantastic “Dali’s Moustache Punch” using the beautiful new “Copper Kettles” it’s matching glasses and to bring some emotions, elements and ingredients from my latest experience as a Bartender in Spanish Land.

now let’s rub the magic lamp and…make three wishes

2)City Glamour

Now the objective has been to inspire the Bartenders through the glamour and sophisitcation of their own City/Country and combine them to the modern luxury by using Don Julio Tequila and Grand Marnier Cordon Rouge.

To put this into practice I prepared for our Bartenders a drink called “Where is the Turkey?? to showacse the citrusy, peppery notes of Don Julio Blanco that with its grassy finish combined perfectly with an herb like rosemary and a little funny story behind it, to explain the importance of always having a story for our customers and our judges in the competition.

Then I showed some visual examples on how to use Grand Marnier to get resonance to the related challenge.

3)Whisky is

I love this challenge and I could see how the Bartenders were also excited about using Single Malts into Mixology, no more just “Neat or over Ice,Sir?” but an intriguing product that is becoming more and more used in cocktails by contemporary Bartenders due to it’s amazing characteristics.

We went back to the practice of distillation, formerly used for medicinal purposes and so I created a “Doctor’s Nightcap” using the unique flavours of Talisker 10 yo, mentioning the “Ritual of a Nightcap”, the distilling of Aqua Vitae, saying Gaelic proverbs and playing “Amélie” Movie Theme as nightcap song from an old Carillon…really Magic!!

After Patrick went through the Terms Regulations and Deadlines to apply for World Class in Austria/Germany, I started my “World Class Experience Presentation” where I took the partecipants through a fantastic journey “behind the scenes” of my personal experience  as a Bartender in the Competition and talking about the stages I went through, to get to the Global Final.

Then we had a genuine interaction with the attendants to spot who already was making their own liquor infusion, Barrel Aged Libations, Home-made Bitters, tinctures and liqueurs…it was the right time for a big surprise for our beloved Bartenders!!

“SHOW YOUR SPIRIT” a fantastic program never organized by a liquor company, that would give them a once-in-a-lifetime chance to co-create a Spirit or Liqueur that could be listed in the Best Bars in Western Europe, people was so excited and I could see their eyes already rolling searching for ideas/inspiration, this is the right approach!!

Following last year approach suggested to me by the German Team, we decided to interact with the Bartenders organizing a Market challenge “with a  friendly approach” and no pressure, just to see how they would react to the information they gathered thrughout  the day, how creative and inspired they were, and judging them in order to provide an important feedback on their performances that could further enrich their learning experience and go back to work with a new attitude and approach towards the craft.

Challenge in Kufstein

Stuggart

Frankfurt

Our guys in Berlin putting into practice the little Tips and Tricks in my presentation on “Dealing with the Judges

..and in Hamburg for the first time ever, I saw muddling French Fries and come up with a very unexpected Ketel One drink…to take away..

It was an intense Road Trip as you could see from the schedule, but I’m 100% sure that the interest we generated about all this amazing activities and the motivation was huge, listening to the feedback of all the attendants in the different cities.

But the most important motivation was the FUN we had together while doing serious things and the fact that at the end of every event we asked every contestant the “1 KEY THING” they would take away from the Workshop and REALLY apply to every day-to-day behind the bar.

THIS WERE SOME OF THE ANSWERS:

– INTERPRETATION

– HOSTING

– IMPROVISE

– ELEGANCE

– FRESH INGREDIENTS

– PASSION

– PERSONALITY

– SMOKE

– FLAMING

– PEPPER

– STIRRING

– INSPIRATION

–  DETAILS

– SIMPLICITY

– DECORATIONS

– EXTRAVAGANT

– STIMULATING

– RITUAL

– TORCH

– FEEDBACK

 

Thanks for giving me this amazing chance!

 

Celebrate life every day, everywhere

Max La Rocca

WORLD CLASS AMBASSADOR – WESTERN EUROPE

BOLOGNA TRAINING: HEY BARTENDER, SHOW YOUR SPIRIT!

18/02/2013

Here we are with a new amazing World Class Training of 2nd Burst in Bologna a fantastic City with a lot of History, Art and Style, also a bit “Retro Chic” I would say!

After Alessio Dantino opened the day by explaining terms, conditions and deadlines of the competition, our great Franco Gasparri started the session with a fantastic journey inside the 3 Challenges of this 2nd Burst:

Vintage with a Contemporary Twist where the undisputed Queen is our 100% wheat Ketel One Vodka

City Glamour that sees the uniqueness of Brands like Don Julio Tequila and Grand Marnier

Whisky is.. an intriguing way to bring to life the fantastic universe of Single Malts into Mixology

After this first part, I followed with a practice session, helping the Bartenders to better understand the concepts behind the challenges.

Then, it was the right time to pick our Bartenders’ brain talking about our brand new Program Called “SHOW YOUR SPIRIT” having been given the opportunity and the pleasure to come up with this intriguing name, taking inspiration from my Blog

..and when we asked:

“How about a once in a lifetime chance to co-create a Spirit or Liqueur that could be listed in the Best Bars in Western Europe?”

Everybody was speechless at the beginning..

..but after a while we started a fantastic Q&A session, having had the pleasure to present with Ravi Jakhodia from the Diageo Innovation Team, the “behind the scene” of this amazing program.

The entry form has gone live from the 18th February and it will close on the 18th March so WHAT ARE YOU WAITING FOR?

You can get an idea on how to enter your infos, by checking the example form that with a bit of imagination I invented for you, showcasing a brand new liquid called “THE WHITE TIGER” and explaining the inspiration behind it, the perfect serve, a food pairing (that is NOT essential, I just put it as a reference) and other inspiring ideas  that will help you to understand the sort of content we are expecting in your submission.

GOOD LUCK EVERYONE!!

Celebrate life every day, everywhere

Max La Rocca

WORLD CLASS AMBASSADOR – WESTERN EUROPE

Italian first Semifinal: Vespas, Scottish Moss & Carillons!

Photos by Marco Curatolo

When Italian creativity meets the World Class’ amazing sense of Community , that’s what happens, PURE…MAGIC!

Just like in the magic atmosphere of the 50′ and the 60′, we experienced the sense of drinking great Classic Cocktails  made with contemporary techniques, attention to details, great charisma and showmanship by our beloved Bartenders.

Daniele Gentili is the first finalist of the Italian World Class Competition that took place at the MICCA CLUB in Rome  (where Daniele also works as the Bar Manager)  gaining his ticket to the European Final in Madrid!

One of Daniele’s winning recipes:

 “Frankie loves Rome” (in the picture below)

50 ml Tanqueray No. TEN

20 ml pepper and tonka beans syrup

30 ml lime juice

1 spoon meringue

Frangelico and grated tonka beans “Velvet Foam”

Preparation

Pour all ingredients into shaker, except foam, and shake vigorously.

Strain in a large cappuccino mug. Complete the drink with the “velvet foam”. On the side, serve two mini croissants, a sweet one  (cream with chamomile and juniper) and a salty one (with foam Gin Tonic).

Garnish” with a miniature Vespa and a newspaper featuring Frank Sinatra having a drink at the Harry’s Bar in Rome during the 50′.

RUNNERS UP

– Antonio Parlapiano  (in the middle) from The Jerry Thomas Project – 2nd Place (below, one of  his amazing drinks)

– Francesco Spenuso (on the right) from The Flair Project – 3rd Place (below, one of his great creations)

And in no particular order:

– Enzo Chichierchia

– Alessandro Ismaele Avilla

– Patrizia Bevilacqua

– Paolo Sanna

– Mattia Cilia

– Elìa Calvieri

– George Jackson Cerrone

– Salvatore Mosca

– Francesco Tota

I’m so excited to see that the level of the Competition is getting higher and higher every time I visit a new country, that’s something we all should be proud of in the industry, and today I was REALLY impressed! 

W E L L    D O N E   E V E R Y O N E !!

The Judgin Panel for the day (from left to right) consisted of Dennis Zoppi (WORLD CLASS 2012 Global Finalist),  Stefano Nincevich (BarGiornale Journalist), myself and Giorgio Fadda (President of the Education Development Committee of IBA).

Thank you for making our day, a real RETRO CHIC DAY!!

Max La Rocca
WORLD CLASS AMBASSADOR – WESTERN EUROPE

PARIS & POITIERS TRAININGS: RETROCHIC À LA FRANCAISE

04/02/2013

Here we are with new exciting World Class Training of 2nd Burst, this time we have been in the stunning Bristol Hotel in Paris, folllowed by “Le Bis” Restaurant in Poitiers a cute little city full of history, amazing food and kind people who welcomed and supported us with great care just like we’re used to support each other in the World Class Community, thank you!

In both sessions, after a great opening by Grégory Messaoudi who introduced the agenda of the event, the relation between Diageo / World Class Platform and the speakers of the day, I started my “World Class Experience Presentation” where I took the partecipants through a fantastic journey “behind the scenes” of my personal experience  as a Bartender in the Competition and talking about the stages I went through, to get to the Global Final.

Then Yoan Bonneau (Reserve Brand Ambassador for France) exposed brilliantly the Challenges within the “Retro Chic” Trend following with the great world of Ketel One, explaining the importance of the Ritual in the Bartending world and showing how to apply it through a great “Ketel One Martini Ritual”.

We continued with a Grand Marnier Masterclass, followed by a great drink to inspire the Bartenders on how to mix it enhancing it’s fantastic orange notes and smoothness, in a perfect “City Glamour” style

After Yoan, the amazing Mr Julian Hutchings, a real Whisky “walking encyclopedia” kept everyone speechless with it’s great explanation on Single Malts, focusing on Cardhu, Singleton of Dufftown and Talisker, our protagonists fot the challenge “Whisky is”, making everyone fall in love with the category, a great performance followed by Yoan’s tasty Whisky Cocktails.

Santé Bonheur!!

And the next morning…voilà on the French Newspaper with style!

Celebrate life every day, everywhere

Max La Rocca

WORLD CLASS AMBASSADOR – WESTERN EUROPE

World’s Best Cocktails: 500 Signature Drinks from the World’s Best Bars and Bartenders

World’s Best Cocktails is an exciting global journey, providing the secrets to successful cocktail making, their history and provenance, and where to seek out the world’s best bars and bartenders, from London to Long Island and beyond.

Cocktail and liquor connoisseur Tom Sandham provides a comprehensive appraisal of global cocktail culture, highlighting the trends and techniques that make the finest drinks popular in their native climes and across the world.

Cocktail lovers will appreciate personal tips from key bartenders such as Jim Meehan and Dale de Groff in New York and Tony Conigliaro and Salvatore Calabrese in London, while cutting-edge recent award winners point to the future with their new daring flavor combinations.

At last, discerning drinkers can learn more about what to drink and where, then bring back their coolest cocktail experiences to enjoy at home.

The Elements of Creativity

As the first post of 2013 I would like you to join me in the amazing world of CREATIVITY through the brilliant work of Kirby Ferguson and his project called “Everything is a Remix“.

Kirby has spoken at TED, Google, Netflix, the GEL Conference, Creative Mornings NYC, The Cusp ConferenceMedia EvolutionThe Creators ProjectCampus Party Mexico City, Columbia University, NYU and more.

(From 7.00” to 7.40” of the following video, there will be some credits, then it continues, make sure you follow through)

So, is it really true that nobody starts out original and that we need copying to build a foundation of knowledge and understanding?

SOURCEEverything Is a Remix Website

Thanks Kirby!

So my wish for 2013 is:

MAY YOU ALL BE CREATIVE!!

Max La Rocca