WOW!! Max La Rocca had been nominated in these past editions:
– Nominated at Tales of The Cocktails 2015 in New Orleans amongst the 10 BEST INTERNATIONAL BRAND AMBASSADORS of the Year
– Nominated at Tales of The Cocktails 2012 in New Orleans amongst the 10 Best International Bartenders of the Year
It’s the journey, not the destination.
Above I created a little map of the precious work done over many years with respect and humbleness.
Max La Rocca
If you haven’t already, please take a minute to JOIN HERE the ListenToTheIce Tribe to access exclusive content that will take your career and your establishment to the next level!
By joining, I’ll make sure you also receive the latest updates about our activities.
You can also connect with us on Facebook, Instagram, Twitter, LinkedIn, and watch our Youtube Channel
TO YOUR SUCCESS!
Max La Rocca
The cocktail world is full of characters, from bartenders to bar owners, to night party crowd, but if you look more deeply you’ll see a greater variety of different characters with truly inspiring stories.
The amazing Ben Reed goes through the top 3 insights from ‘The Samurai’ to help sharpen the mind of drinks industry professionals in this video.
1. LIVE YOUR LIFE ON PURPOSE
The real ‘Way of the Warrior’ means loyalty, integrity, courage, endurance, frugality, sincerity and respect for learning. It’s a ‘way of being’ aimed at strengthening the mind that governs one’s entire life.
“This dude is an actual proper Samurai (the only non-Japanese Samurai for 400 years. His sword is made in 1400’s. No biggie). Thanks for bringing him to London, Cocktail Credentials!” Alex Kammerling, Founder, Kamm & Sons
2. DO ONE THING AND DO IT PERFECTLY
Specialisation, repetition and refinement are the keys to mastering one’s profession. The term “Shokunin Kishitsu” or the ‘craftsman’s spirit’ is the personal characteristic which implies not just the acquisition of technical skills but also pride in what you do for your own benefit and the wider community.
“I wish he could have gone to Ben Reed’s latest ‘Cocktail Conversations’ event with the Samurai. Perfection in movement doesn’t have to be complex (it takes two years to learn to correctly sheath your sword), it just has to be perfect.” Michael Butt, Founder, Soulshakers
3. FIND THE RIGHT TEACHER
Our Samurai holds a teaching licence from Japan’s premier classical combat school where the teaching runs an unbroken line from the Samurai battlefields dating back 1000 years. No pupil of this school has ever died in combat. So the knowledge of the masters is still alive but you have to go to the origin to find it and the tradition itself must take great care in choosing its followers.
“It’s totally relevant because hospitality – serving people – is what we do. I’m going to go back and take my team through this.” Sly Augustin, Director, Trailer Happiness
To find out more about ‘Cocktail Conversations’ live events taking place in top bars with exceptional characters, sign-up at cocktailcredentials.com
Thank you so much Ben for your amazing contribution to the Bartending World!
Original source & Credits: cocktailcredentials.com
If you haven’t already, please take a minute to JOIN HERE the ListenToTheIce Tribe to access exclusive content that will take your career and your establishment to the next level!
By joining, I’ll make sure you also receive the latest updates about our activities.
You can also connect with us on Facebook, Instagram, Twitter, LinkedIn, and watch our Youtube Channel
TO YOUR SUCCESS!
Max La Rocca
Dear Bartenders, colleagues and friends,
do you want to get booked for seminars, presentations and workshops all over the world, get amazing career opportunities and have your profession really sky rock?
But I have to warn you! You might run the risk of HAVING TO TRAVEL THE WORLD..that’s what happened to me after I won WORLD CLASS
The way I experienced it, World Class has never been a competition but an OPPORTUNITY TO GROW – It is only about the thinking!
Start changing your thoughts, as different thoughts will lead to different actions, that will lead to different results, the right results you ask of yourselves!
——–
IF YOU’RE THINKING…..”I DON’T FEEL READY”..
I don’t remember ONE situation (AT LEAST ) in my life where I was COMPLETELY..100% ready for something, DO YOU??
When I competed in World Class, it was my very first competition and I came 3rd in the world, and also for a lot of World Class winners, it was their first competition ever.
You never know what my happen if you don’t try it.
I didn’t compete only for myself but for my team, for my Bar and for my guests, I owed them this.
So..in the game of life, do you want to be only a SPECTATOR or do yo want to be A PLAYER??
My favourite quote is “JUMP AND THE NET WILL APPEAR”
***********
The World Class People who kindly agreed to share this message with you all, are (from top left to bottom right of the picture above):
Simone Caporale, Alex Kratena, Monica Berg, Sean Muldoon, Ryan Chetyawardana, Jimmy Barrat, Andrew Nicholls, Dennis Zoppi, Max La Rocca
IF YOU GO ON TO WIN THE GLOBAL WORLD CLASS FINAL YOU WILL:
8. Become a Global Ambassador of the WORLD CLASS programme, travelling the world, educating and inspiring new talents.
TO YOUR SUCCESS!
Max La Rocca
———————
If you haven’t already, please take a minute to JOIN HERE the ListenToTheIce Tribe to access exclusive content that will take your career and your establishment to the next level!
By joining, I’ll make sure you also receive the latest updates about my activities.
You can also connect with me on Facebook, Instagram, Twitter, LinkedIn, and watch my Youtube Channel
How do you reward the best World Class bartenders in Europe for 2016? Well, one way we have is to send them to the historic Ketel One distillery in Schiedam, and then onto the fabulous Door 74 cocktail bar in Amsterdam. Forget about journeying to Neverland – we went to the Netherlands!
Welcome to “The Bartender’s Growth Corner” on Listentotheice.com.
We can’t never stress enough the importance of continuous growth and improvement as a way to leave a more fulfilling life for oneself and for the people around us!
Finally it has arrived! I was so excited to read this book from one of persons who I admired the most in the Bar industry, Jamie Boudreau!
Home to the Western Hemisphere’s largest spirit collection, Seattle bar Canon: Whiskey and Bitters Emporium has achieved unprecedented, worldwide acclaim. Named Best Bar in America by Esquire, Canon received Tales of the Cocktail Spirited Awards for World’s Best Drinks Selection (2013) and World’s Best Spirits Selection (2015), and Drinks International included it on their prestigious World’s 50 Best Bars list.
In his debut, legendary bartender and Canon founder Jamie Boudreau offers 100 cocktail recipes ranging from riffs on the classics, like the Cobbler’s Dream and Corpse Reviver, to their lineup of original house drinks, such as the Truffled Old Fashioned and the Banksy Sour. In addition to tips, recipes, and formulas for top-notch cocktails, syrups, and infusions, Boudreau breaks down the fundamentals and challenges of opening and running a bar—from business plans to menu creation. The Canon Cocktail Book is poised to be an essential drinks manual for both the at-home cocktail enthusiast and bar industry professional.
“If you’re lucky enough to have drunk at canon, the bar, you’ll find reading Canon, the cocktail book, remarkably similar: rich in detail, surprising, sometimes challenging, and always delightful. If you haven’t been to canon, at least read the book. A few pages in and you’ll be on your phone, booking a flight to Seattle.”
—David Wondrich, author of Imbibe! and Punch
“Ever since Jamie Boudreau first opened the doors to canon, the bar has been the brightest star in Seattle’s cocktail constellation. Now, The Canon Cocktail Book promises to blast you into this whiskey-laced firmament, offering everything from insights into the bar’s day-to-day to the intricacies of preparing canon’s best drinks. Grab a shaker, and buckle up—it’s gonna be a boozy ride.”
—Paul Clarke, executive editor of Imbibe magazine and author of The Cocktail Chronicles
“The Canon Cocktail Book memorializes the ceaseless curiosity and tenacious efforts of its bitters-loving, pyromaniac author Jamie Boudreau, whose recipe catalog deftly integrates modern cooking technique with innovative classical cocktail preparation. Much more than a drink primer, Boudreau’s book is the first bar owner’s manual of the century, written by one of the world’s most celebrated publicans, whose open, honest, hard-earned wisdom is invaluable for aspiring mixologists looking to go pro.”
“Boudreau is a humble and enthusiastic host, generous with his cocktail tips (including some terrific practical advice on opening a bar of one’s own) and freely giving credit where credit is due in regard to each cocktail’s origin. As for the cocktails themselves, the collection is unassailable… This terrific resource is sure to send armchair bartenders scurrying to their shakers.”
As Jamie Boudreau himself says: “This is not a cocktail book, this is a love story”!
So read it with love and never stop growing and improving yourself !
You can buy the book here
I’m sure you’ll love it.
Thanks for your precious time to read this.
SOURCES FOR THIS ARTICLE: Canon Seattle – Amazon
Inspired by the amazing Jamie Boudreau, we matched Italian Savoir Faire, Russian expertise and production management.
And that’s what happens…PURE MAGIC!!!
If the video is not available in your Country, follow this link or watch it on Facebook.
Camera Andrey Klimov and Michael Voinov.
Music editing and directed by Michael Voinov.
Produced by Bek Narzi
Source: cityspacebar.com
SOUNDTRACK: Le carnaval des animaux (The Carnival of the Animals)
ARTIST: St. Petersburg Radio Symphony Orchestra and Stanislav Gorkovenko, St. Petersburg Radio Symphony Orchestra
Music Source on Google Play: http://goo.gl/RQ4a1N
Music Source on iTunes: http://goo.gl/akO72k
The Prohibition period, with its ban on production, trade and consume of alcoholic beverages imposed in the United States of America by the government between 1920 and 1933 (believing that the abuse constituted a serious danger to society), ends 5th DECEMBER 1933 with the approval of the 21st Amendment of the Constitution that repealed the 18th (called “Volstead Act”)
Here some very useful and interesting infos for you to enjoy:
PROHIBITION MOVIES
POST PROHIBITION DRINKS
So now that alcohol is free again, please enjoy responsibly!
SEI DEI NOSTRI!
Riceverai il tuo invito alla Tribù fra qualche minuto assieme alla parola d’ordine per accedere al gruppo Facebook.
Ti mostro le tecniche che io stesso utilizzo sul mio Brand e che ti consentiranno di aumentare la tua visibilità e portare la tua Comunicazione ad un livello ancora più alto in breve tempo.
Ritengo che gli Educational presentati da Max La Rocca siano un Must, perché inusuali quanto unici, trattando argomenti fondamentali come la soddisfazione del Cliente, il coinvolgimento dello Staff ed il giusto approccio alle Cocktail Competitions come opportunità di crescita per se stessi, per il Team, nonché per interessanti sbocchi professionali.
Luca Di Francia
Westin Excelsior Roma
Ritengo che gli Educational presentati da Max La Rocca siano un Must, perché inusuali quanto unici, trattando argomenti fondamentali come la soddisfazione del Cliente, il coinvolgimento dello Staff ed il giusto approccio alle Cocktail Competitions come opportunità di crescita per se stessi, per il Team, nonché per interessanti sbocchi professionali.
Luca Di Francia
Ritengo che gli Educational presentati da Max La Rocca siano un Must, perché inusuali quanto unici, trattando argomenti fondamentali come la soddisfazione del Cliente, il coinvolgimento dello Staff ed il giusto approccio alle Cocktail Competitions come opportunità di crescita per se stessi, per il Team, nonché per interessanti sbocchi professionali.
Bar Manager
Max La Rocca riesce a combinare l’arte e la tecnica del nostro lavoro come pochi. Ritengo che per i Bartender moderni, la Formazione Professionale sia il più importante strumento con il quale acquisire precise competenze.
Considero Max uno dei primi ad avere interpretato i cambiamenti del nostro settore, condividendo un processo di crescita sia Personale che Professionale che fonde tecnica, management e attività relazionali.
Fabio Bacchi
Bar Manager
Max La Rocca riesce a combinare l’arte e la tecnica del nostro lavoro come pochi. Ritengo che per i Bartender moderni, la Formazione Professionale sia il più importante strumento con il quale acquisire precise competenze. Considero Max uno dei primi ad avere interpretato i cambiamenti del nostro settore, condividendo un processo di crescita sia Personale che Professionale che fonde tecnica, management e attività relazionali.
Mauro Lotti
Bar Mentor, Ambassador
Max ha collezionato una serie di esperienze e capacità di Bartending che oggi gli consentono di fare seminari e consulenze in tutto il mondo con profonda competenza.
I suoi cocktail sono spesso spettacolari ma anche semplici , sempre con quel tocco magico dell’eleganza e del fascino segreto del lusso.
Mauro Lotti
Max has collected a series of Bartending experiences and skills that today allow him to deliver seminars and consultations all over the world with profound expertise.
His cocktails are often spectacular but also simple, always with that magical touch of elegance and the secret charm of luxury.
Mauro Lotti
Bar Mentor, Ambassador
Max has collected a series of Bartending experiences and skills that today allow him to deliver seminars and consultations all over the world with profound expertise.
His cocktails are often spectacular but also simple, always with that magical touch of elegance and the secret charm of luxury.
Mauro Lotti
Max has collected a series of Bartending experiences and skills that today allow him to deliver seminars and consultations all over the world with profound expertise.
His cocktails are often spectacular but also simple, always with that magical touch of elegance and the secret charm of luxury.
Max ha dimostrato negli anni di avere la stoffa del vero Professionista dell’Ospitalità.
Equilibrato, profondo conoscitore delle tematiche, forte empatia con i suoi collaboratori, sono solo alcune delle sue doti che oggi mette a disposizione di tutti. Fatene tesoro.
Giuseppe Gallo
Cocktail Evangelist
Max ha dimostrato negli anni di avere la stoffa del vero Professionista dell’Ospitalità.
Equilibrato, profondo conoscitore delle tematiche, forte empatia con i suoi collaboratori, sono solo alcune delle sue doti che oggi mette a disposizione di tutti. Fatene tesoro.
Giuseppe Gallo
Max ha dimostrato negli anni di avere la stoffa del vero Professionista dell’Ospitalità.
Equilibrato, profondo conoscitore delle tematiche, forte empatia con i suoi collaboratori, sono solo alcune delle sue doti che oggi mette a disposizione di tutti. Fatene tesoro.
Bartender
Max La Rocca è uno dei migliori comunicatori nel nostro settore e possiede sorprendenti competenze nel mondo dell’Ospitalità.
Ho avuto il privilegio di assistere ad uno dei suoi seminari che conduce con intento, chiarezza, aumentando la fiducia in sé stessi e con un VERO interesse per la crescita professionale.
Luca Cinalli
Bartender
Max La Rocca è uno dei migliori comunicatori nel nostro settore e possiede sorprendenti competenze nel mondo dell’Ospitalità.
Ho avuto il privilegio di assistere ad uno dei suoi seminari che conduce con intento, chiarezza, aumentando la fiducia in sé stessi e con un VERO interesse per la crescita professionale.
Luca Cinalli
Max La Rocca è uno dei migliori comunicatori nel nostro settore e possiede sorprendenti competenze nel mondo dell’Ospitalità.
Ho avuto il privilegio di assistere ad uno dei suoi seminari che conduce con intento, chiarezza, aumentando la fiducia in sé stessi e con un VERO interesse per la crescita professionale.
Bar Mentor, Hotel Savoy Legend
Agostino Perrone
Bar Manager, Bar Mentor
I tuoi Video gratuiti sono in arrivo!
Utilizza queste informazioni per aumentare la tua visibilità e portare la tua Comunicazione ad un livello superiore.
Ti mostro le tecniche che io stesso utilizzo sul mio Brand e che ti consentiranno di aumentare la tua visibilità e portare la tua Comunicazione ad un livello ancora più alto in breve tempo.
___SEI DEI NOSTRI!
Riceverai il tuo invito alla Tribù fra qualche minuto assieme alla parola d’ordine per accedere al gruppo Facebook.
Ti mostro le tecniche che utilizzo per aumentare la visibilità e migliorare la Comunicazione!
Utilizza queste tecniche per aumentare la tua visibilità e migliorare la tua Comunicazione!
8 Ti mostro le tecniche che utilizzo per aumentare la visibilità e migliorare la Comunicazione!
Ti mostro le tecniche che utilizzo per aumentare la visibilità e migliorare la Comunicazione!
Stai per accedere gratuitamente all’ACCADE.my degli Imprenditori di SE STESSI
Stai per accedere gratuitamente al gruppo Facebook privato in cui troverai strategie e tecniche per aumentare la visibilità, la credibilità ed i profitti della tua persona e della tua azienda.
Riceverai la parola d’ordine per accedere al gruppo Facebook fra qualche minuto.
Considero Max La Rocca uno dei migliori Professionisti attualmente operanti, grande Conferenziere ha spesso intrattenuto il nostro pubblico ad eventi come il Gin Day.
Preparato ed attento alle tecniche moderne è il sunto di quello che dovrebbe essere un grande Bartender.
Dario Comini
Nottingham Forest
Considero Max La Rocca uno dei migliori Professionisti attualmente operanti, grande Conferenziere ha spesso intrattenuto il nostro pubblico ad eventi come il Gin Day.
Preparato ed attento alle tecniche moderne è il sunto di quello che dovrebbe essere un grande Bartender.
Dario Comini
Considero Max La Rocca uno dei migliori Professionisti attualmente operanti, grande Conferenziere ha spesso intrattenuto il nostro pubblico ad eventi come il Gin Day.
Preparato ed attento alle tecniche moderne è il sunto di quello che dovrebbe essere un grande Bartender.
