Italian first Semifinal: Vespas, Scottish Moss & Carillons!

Photos by Marco Curatolo

When Italian creativity meets the World Class’ amazing sense of Community , that’s what happens, PURE…MAGIC!

Just like in the magic atmosphere of the 50′ and the 60′, we experienced the sense of drinking great Classic Cocktails  made with contemporary techniques, attention to details, great charisma and showmanship by our beloved Bartenders.

Daniele Gentili is the first finalist of the Italian World Class Competition that took place at the MICCA CLUB in Rome  (where Daniele also works as the Bar Manager)  gaining his ticket to the European Final in Madrid!

One of Daniele’s winning recipes:

 “Frankie loves Rome” (in the picture below)

50 ml Tanqueray No. TEN

20 ml pepper and tonka beans syrup

30 ml lime juice

1 spoon meringue

Frangelico and grated tonka beans “Velvet Foam”

Preparation

Pour all ingredients into shaker, except foam, and shake vigorously.

Strain in a large cappuccino mug. Complete the drink with the “velvet foam”. On the side, serve two mini croissants, a sweet one  (cream with chamomile and juniper) and a salty one (with foam Gin Tonic).

Garnish” with a miniature Vespa and a newspaper featuring Frank Sinatra having a drink at the Harry’s Bar in Rome during the 50′.

RUNNERS UP

– Antonio Parlapiano  (in the middle) from The Jerry Thomas Project – 2nd Place (below, one of  his amazing drinks)

– Francesco Spenuso (on the right) from The Flair Project – 3rd Place (below, one of his great creations)

And in no particular order:

– Enzo Chichierchia

– Alessandro Ismaele Avilla

– Patrizia Bevilacqua

– Paolo Sanna

– Mattia Cilia

– Elìa Calvieri

– George Jackson Cerrone

– Salvatore Mosca

– Francesco Tota

I’m so excited to see that the level of the Competition is getting higher and higher every time I visit a new country, that’s something we all should be proud of in the industry, and today I was REALLY impressed! 

W E L L    D O N E   E V E R Y O N E !!

The Judgin Panel for the day (from left to right) consisted of Dennis Zoppi (WORLD CLASS 2012 Global Finalist),  Stefano Nincevich (BarGiornale Journalist), myself and Giorgio Fadda (President of the Education Development Committee of IBA).

Thank you for making our day, a real RETRO CHIC DAY!!

Max La Rocca
WORLD CLASS AMBASSADOR – WESTERN EUROPE

PARIS & POITIERS TRAININGS: RETROCHIC À LA FRANCAISE

04/02/2013

Here we are with new exciting World Class Training of 2nd Burst, this time we have been in the stunning Bristol Hotel in Paris, folllowed by “Le Bis” Restaurant in Poitiers a cute little city full of history, amazing food and kind people who welcomed and supported us with great care just like we’re used to support each other in the World Class Community, thank you!

In both sessions, after a great opening by Grégory Messaoudi who introduced the agenda of the event, the relation between Diageo / World Class Platform and the speakers of the day, I started my “World Class Experience Presentation” where I took the partecipants through a fantastic journey “behind the scenes” of my personal experience  as a Bartender in the Competition and talking about the stages I went through, to get to the Global Final.

Then Yoan Bonneau (Reserve Brand Ambassador for France) exposed brilliantly the Challenges within the “Retro Chic” Trend following with the great world of Ketel One, explaining the importance of the Ritual in the Bartending world and showing how to apply it through a great “Ketel One Martini Ritual”.

We continued with a Grand Marnier Masterclass, followed by a great drink to inspire the Bartenders on how to mix it enhancing it’s fantastic orange notes and smoothness, in a perfect “City Glamour” style

After Yoan, the amazing Mr Julian Hutchings, a real Whisky “walking encyclopedia” kept everyone speechless with it’s great explanation on Single Malts, focusing on Cardhu, Singleton of Dufftown and Talisker, our protagonists fot the challenge “Whisky is”, making everyone fall in love with the category, a great performance followed by Yoan’s tasty Whisky Cocktails.

Santé Bonheur!!

And the next morning…voilà on the French Newspaper with style!

Celebrate life every day, everywhere

Max La Rocca

WORLD CLASS AMBASSADOR – WESTERN EUROPE

World Class Belgium 1st Semifinal, Impressions,Tips & Tricks

Reserve Brands, the luxury spirits portfolio from Diageo, has named Jeroen Van Hecke of L’Apereau in Blankenberge as the winner of  World Class 1st Belgian Semifinal, gaining his place to the European Final in Madrid!

Jeroen (pictured above) won his place, in the stunning “Event Lounge” at Felixpakhuis, Antwerp on 10th December 2012 amongst 7 other World Class Bartenders that may try their luck again in April 2013 in the last Belgian Semifinal when the second ticket to Spain will be given out.

– The winning recipe –

The PT cocktail (inspired by Jim Meehan of PDT bar in New York)

Ingredients:

60 ml coconut oil infused Zacapa 23
12.5 ml orange blossom honey
2.5 ml Lagavulin Distillers Edition
2 Dash Angostura bitters
2 Dash chocolate bitters

Preparation:

Stir  with ice in an old-fashioned glass on a large block of ice. Spray a zest of orange over the drink and use it as a garnish. Add a wooden honey stirrer.

The Judgin Panel for the day consisted of Frank Van der Auwera (wine and food writer), Gerty Christoffels (leading television presenter in Belgium and Communication Coach), Ben Belmans (teacher at Nine-X Cocktail Academy) and myself.

The bartenders were judged on technique, presentation, creativity and taste.

It was a great pleasure to work, laugh and dream with all the competitors in this amazing event organized brilliantly by Ben Belmans and his Nine-X staff and our incredible Antoine Ghyselen who hosted the event and brought the Master of Ceremonies role to the next level!

 

THE CHALLENGES:

Written Challenge:

– Questionnaire focused on the history and technical characteristics of Zacapa, Tanqueray N° Ten and Johnnie Walker SDLX range.

Signature Cocktail:

– Zacapa 23 was the featured product in the “Bartender / Barchef” theme

– Tanqueray N.10 was the protagonist within the “Hollywood Cocktails” concept

Shop of secrets and Diageo Classic Cocktails:

– Bartenders had to show their mastery of flavours from “mistery” ingredients and create an amazing Johnnie Walker cocktail as part of the “Flavour is King” theme.

– Besides they were tested on classic cocktail knowledge and technique from a list of 18 Classics

The other Bartenders we were honoured to judge are:

RUNNERS UP

– Dries Botty – L’apereau (Blankenberge) – 2nd Place

– Dieter Van Roy – Josephine’s (Antwerp) – 3rd Place

And in alphabetical order:

– Ben Bruyneel – Jigger’s The Noble Drugstore – Ghent

– Jan Van Ongevalle – CASINO KNOKKE

– Kevin Ligot – Elixir of LIFE – Brussels

– Steve Okhuysen – Old Fashioned – Ghent

– Tom Neijens – Old Fashioned – Ghent

 

FROM A BARTENDER TO A BARTENDER (A few words out of personal experience)

Please understand that the following has to be intended only as a constructive discussion on this competition and that can be helpful for future reference.

 

1) I can’t hide there was a quite lot of tension within some of the contestants. Of course this is understandable to a certain extent, provided that we don’t allow it to overpower us.

As the competition continued though, they started to be more focused and relaxed, impressing the jury and their peers.

A bit of tension can be used at our advantage as the adrenalin rush wil help to focus the mind and ready ourself for the competition; it acts as a positive motivator too!

It’s wierd to see that what we do every day with hard work, passion and love for the craft and for our guests gets a bit mixed up in our heads when we are in a competition, making us go “out of focus” sometimes.

The fact we always have to be aware of, is treating the competition as an (extra)ordinary day behind our Bar, visualizing our regular customers, friends and situations that force us into a peaceful state of mind, where we feel in the comfort zone…even if we’re not.

Our mind doesn’t actually know the difference between reality and imagination, I experienced it personally and…guess what? IT WORKS!

To make you understand my point, another similar experience I had lately, was when judging some recipes by mail and found that ingredients really gave me that mouth watering sensation you only get when really tasting a drink, so…it wasn’t real.

2) In the Diageo Classic Cocktails Challenge, generally some homework to do is handed out to the contestants beforehand, this to give the chance to be prepared on the history, method of preparation and to try our routines in our Bar environment, so there would be no reasons for forgetting ingredients, stir a drink instead of shaking or not knowing where a drink’s name comes from.

Since “Classic s a Classic” and it’s because of its nature that it has survived the test of time, another issue is that variations on this challenge are NOT requested, otherwise it would have been called “Twist on Classics” or else.

3) The Shop Challenge or also called Market Challenge in other events, is the time for us as Bartenders to shine and show our mastery of flavours; so by playing safe on this particular challenge we take away the chance to our guests or judges to be really impressed by us.

– If performing in English is requested in our Country even though is not our primary language, this is done for a number of reasons, the most important of which is to push us to do our homework directly in the language used in the European Final so we would have part of the job ready for the next step that is the Global Event.

This really worked for me, going from my national Final to the Global Final in Athens back in 2010, where by going through this steps, I became so much more confident and in control of what to expect!

I hope you’ll find this useful as I did.

THE IMPORTANCE OF A GOOD FEEDBACK

Even though I understand that often for timing reasons this is not possible, I wanted to stress that the need for performance feedback from our contestants is crucial to add elements to their learning experience at a deeper level.

This will be “THE” thing that would enrich them and change their approach and attitude towards the craft…at least it did to me!

But please Bartenders, let me remind you it will be also your commitment to help us understand what you would love to find in the future events and trainings (product/support/facility-wise) in order to always improve World Class performances towards our beloved community and getting closer and closer to your needs.

Thank you for making our day, an oustanding day

Max La Rocca
WORLD CLASS AMBASSADOR – WESTERN EUROPE

The Blazing “Irish Coffee-less”

Here I have a nice a simple Blazer for your Holidays!

Just a little blazing experiment with Bushmills after fast-infusion chattin’ with former Ireland’s Diageo Brand Ambassador Martin Duffy in Rome to try and re-create an Irish Coffee aroma without actually using…liquid coffee.

Bushmills Irish Whiskey
Coffee beans
Raisins
Star Anise
Powdered Cinnamon
Simple syrup

I made this drink back in 2009 and then modified last year in Barcelona using Bushmills 10 yrs, Blazing “pots” from Istanbul and garnishing with the same raisins used for Blazing

and sticking with the “Don’t take yourself too seriously” concept, I created this video for you to enjoy:
https://www.facebook.com/photo.php?v=2053599013180&set=vb.1040697686&type=3&theater


SICILY, DIAGEO training with…Secret Ingredients

Here we are again with new amazing content for you to get inspired from and exciting with: 

Photos and impressions on our  World Class Training Session in one of the most attractive Italian regions: SICILY!  

It  took place at the Quattro Venti Wine Bar and Club  in Catania. 
Elena Riccardino during her explanation of the Competition rules
Franco Gasparri focusing on Trends and our Super Premium Products
Where Flavour is King” presentation is beginning..
Setting up with elegance
Let’s start…WALKING
Vapourizing dreams and promises..
Going interactive…
…and making our audience experience something UNIQUE:
JOHNNIE WALKER GOLD LABEL RESERVE !!
Hollywood Cocktails” are Swinging by and some Secret Ingredients are…in the AIR

First, a different way to use a Whisky “pipette”, filling it with home-made Pimento Dram, to give the chance to our guest to interact with its drink
Then shake to wake it up, not to send it to sleep, right?
Here you have “Sammy’s Tie” my twist on a Mai Tai, where the protagonist isTanqueray Ten. Drink inspired by Sammy Davis Junior, one of the celebrities behind the famous “Rat Pack

And the final Secret Ingredient inspired by the name of the location of the training, the Quattro Venti (Four Winds) and from the beauty of its city: some “real” Luxury Air from Catania (shaken according to the mood) a pretty detail that puts a nice smile on our guest’s face.

..and a nice Tie created especially for this drink, in perfect Gentleman’s style 
to celebrate the famous dancers / actors / singers that formed the amazing Rat Pack.
All these incredible sensations where translated into an amazing “visual journey” through  the photos taken by Marco Merli of Mcm Comunicazione

Hope you enjoyed it
Stay tuned for the next posts!
Celebrate life every day, everywhere
Max La Rocca
WORLD CLASS AMBASSADOR – WESTERN EUROPE

Diageo World Class Princess Cruises Training Program

Don Julio Training @ Princess Cruise “Crown” by Javier Reynoso (Brand Ambassador for Diageo Reserve Brands for Spain) and Max La Rocca.

On the 9th of May Javier Reynoso and Max La Rocca conducted a training on Tequila Don Julio and the World Class Competition, for the bartenders of the Princess Cruises “Crown” that will soon join the Diageo World Class Competition.

They started the Master Class of Tequila Don Julio by Javier Reynoso, analyzing the key points of its production and to find those points of excellence in the tasting of Don Julio Blanco & Don Julio Reposado.

Then Max La Rocca Ireland’s WORLD CLASS Bartender of the Year 2010 and Bar Supervisor in Ohla Hotel’s Boutique Bar in Barcelona, made a presentation on World Class Competition, its global dimension, the paths to be a World Class Bartender and how Diageo supports the bartenders and their way of training.

The practical part was developed in the largest of the 13 bars of the Ship.

Max talked about the key aspects of bartending, what and how to use elegantly the bar tools, how to create a balanced cocktail and tips and tricks on how to impress the World Class Juging Panel …

He started developing cocktails from basics of mixology to the latest trends.

The practical part was also enthusiastically followed by the bartenders, who asked Max doubts and tricks.

Next, the bartenders wanted to apply what they learned by training on Luxury Margaritas with Don Julio Blanco and Don Julio Reposado.


Manabe Ohtake – Diageo World Class Global Champion 2011

New Delhi – 14 July

Manabu Ohtake from Tower’s Bar Bellovisto in Tokyo, was crowned Diageo Reserve World Class Bartender of the Year 2011, beating the other finalists to the highest accolade of the liquid world.

World Class, a celebration of the flair, creativity and skill of the bartender, is an international, year-long training programme founded by Diageo Reserve that elevates the craft of the bartending profession and brings consumer trends to life in the greatest bars across the globe.

Over the past eleven months, contenders from the most established and prestigious bars around the globe have competed in regional heats, to win a coveted place at the Global Final in New Delhi. Just 32 were selected to go head to head judged by of some of the most revered names in the industry – Dale DeGroff, Salvatore Calabrese, Peter Dorelli, Gary Regan, Hidetsugu Ueno and Daniel Estremadoyro.

Here some highlights of the Prestigious Competition:

TOP TEN LIST

1. MANABU OHTAKE
2. HEINZ KAISER
3. JAMIE MACDONALD
4. THORSTEN SPUHN
5. JIMMY BARRAT
6. TIM PHILIPS
7. MICKEY LEE
8. AYMERIC TORTEREAU
9. RYAN NOREIKS
10. MARK HUANG

EUROPE AND THE MIDDLE EAST
1 Heinz Kaiser
2 Jamie MacDonald
3 Thorsten Spuhn
4 Jimmy Barrat
5 Aymeric Tortereau

LATIN AMERICA AND THE CARIBBEAN
1 Jesús Cabrera
2 Talita Simoes
3 Stephon Scott
4 Roberto Berdecia
5 Jorge Garzon

ASIA PACIFIC
1 Manabu Ohtake
2 Tim Philips
3 Mickey Lee
4 Ryan Noreiks
5 Mark Huang

CHALLENGES WINNERS
Theatre and the Stars : Alberto Pizzaro
Food Pairing : Thorsten Spuhn
Spice Market : Mickey Lee
Classic Vintage & Twist : Hemant Pathak
Gentlemans Drinks and fancy Tiples – Mark Huang
Cocktails against the clock – speed : Heinz Kaiser

Sources:
Global World Class Finals Facebook Page

Diageo Website