Bartender = Person = NOD (Not only Drinks)

Over the last years I’ve exchanged lots of mails with some Gurus like Gary Regan, Hidetsugu Ueno, Stanislav Vadrna, Dom Costa during my Bartender crisis (who has never had one?) and had amazing inputs on subjects like:

— The perfect workplace
As a Bartender you need to be able to shape yourself and adapt to the different challenges and work surroundings (without loosing your identity, of course), it’s not an easy task but with tolerance, patience, respect and time, you’ll be fine!

All living species are born with a sense of adaptation.

— Devil wears Ego
Just do your things bro!!

And well too, since doing them well or bad takes the exact same time (actually doing them bad you need the time to fix it, no?)

Why do you need to show off? You’re already on stage behind the Bar, so what’s the need to push it further?

Why if someone orders a Vodka & Cranberry you look at him as if he was idiot…and think you’re not there for this sh….??

Why when visiting a colleague in a Bar you give him an hard time?

Wouldn’t it be nice to take a deep breath, pause and think: “would I be happy if someone will act the same way back at me?”

— The pressure of Worldwide Bartending
Once I was talking to the great Mauro Lotti, unforgettable Bartender of the Grand Hotel in Rome during “La Dolce Vita” and he told me: “Has a Barmanager it is your duty to have an agenda and write the likes and dislikes of your customers as well as their telephone numbers to contact them everytime there is a Party/Event you would like them to join!!”

I was speechless…but today we do it with files, Facebook, Iphone reminders, no? So the principle is (nearly) the same.

Blogs, Twitter, Youtube, Facebook, they’re all fine, just imagine how this profession was in the Old Times without this powerful tools that in a matter of seconds enable us to get an incredible amount of information.

Sometime all this information can put us in a state of mind of always wanting to know more, have
more spirits/tools/books, wanting to always get a better job position, leaving us with a feeling of never being good enough..

On top spending a life doing long shifts, web researching and extra work on your days off, not having a social life, do we really need to feel that way?

I don’t think so!! As long as you’re the best for you guest, here and know, all the rest will come to you, you’ll be amazed!

— Complaining about what happens in life
Instead of complaining about how things turn out, use this energy to do the work that will determine how they turn out.

Only from the moment you start ACTING on the problems you’ll see a completely new scenario in front of you.

— The power to say NO
As Bartenders, even outside work ,we are most of the times inclined to say YES to things that happens around us and to people’s requests

Apart from making us feel good, this takes SO MUCH energy out of us, day after day.

So what about start setting priorities and freeing ourselves from this big weight??

This video will keep you thinking..

— Your IDENTITY after work
You are a person and THEN you are a Bartender, that’s all!!
I’ve seen a lot of colleagues that don’t go out with certain people because they’re not part of “the business” or they’re not considered worth enough hanging out with..

Or they only go to places where they’re well know in order to be seen and (once again) fullfill their EGO’s thirst.

What’s with this crap?

Once you take off your uniform our SOUL needs to detach and be back, carrying out our normal life with walks, movies, friends, family, hobbies, so please start reconsidering the whole scenario.

SOME of this represent my mistakes at the beginning of this wonderful career, and thinking back on them, they made me feel lonely and miserable and I wanted to share them with you all, begging you not to do the same, in order to lead a peaceful life and really ENJOY your profession at the fullest, as I’m doing NOW !!

And please don’t take yourself..TOO SERIOUSLY

Max La Rocca

Boutique Bar Presentation @ Cocktails and Spirits Paris

Amazing experience presenting the building, the philosophy and the drinks behind Ohla Hotel’s BOUTIQUE BAR in Paris amongst amazing colleagues and great people!

Thanks to Thierry Daniel, Xavier Padovani, Eric Fossard, Gianfranco Spada, Søren Krogh Sørensen and all the people behind COCKTAIL SPIRITS, we came back with our biplane full of jewels, emotions, friends and knowledge!!
Thanks so much my dear friends!
Photos by me, other colleagues and ….the most beautiful are from Philippe Levy

Le Bar Rouge Programme

Checking the set up and the sound

Introducing ourselves and our worldwide experiences

The “Dali’s Moustache Punch” in the middle of the stage
An overview on our drinks
Yes, my dream to present @ Cocktails Spirits came true!

Giuseppe mixing my signature drink “The Untouchable” Cocktail with style!
Proud of the boys!

An amazing picture of the Untouchable by Philippe
The “Dealing with Bartenders” Session
Questions and answers time!
Our amazing Flamenco Guys entering the scene!!
The art of not taking yourself too seriously…
…while making incredible things and giving powerful emotions!
Our precious crowd from all over the world.
The audience tasting our “Dali’s Moustache Punch”
Ohla Hotel’s BOUTIQUE BAR awarded between the TOP 10 BARS IN EUROPE
COCKTAILS SPIRITS…IN BARTENDERS WE TRUST


Diageo World Class Princess Cruises Training Program

Don Julio Training @ Princess Cruise “Crown” by Javier Reynoso (Brand Ambassador for Diageo Reserve Brands for Spain) and Max La Rocca.

On the 9th of May Javier Reynoso and Max La Rocca conducted a training on Tequila Don Julio and the World Class Competition, for the bartenders of the Princess Cruises “Crown” that will soon join the Diageo World Class Competition.

They started the Master Class of Tequila Don Julio by Javier Reynoso, analyzing the key points of its production and to find those points of excellence in the tasting of Don Julio Blanco & Don Julio Reposado.

Then Max La Rocca Ireland’s WORLD CLASS Bartender of the Year 2010 and Bar Supervisor in Ohla Hotel’s Boutique Bar in Barcelona, made a presentation on World Class Competition, its global dimension, the paths to be a World Class Bartender and how Diageo supports the bartenders and their way of training.

The practical part was developed in the largest of the 13 bars of the Ship.

Max talked about the key aspects of bartending, what and how to use elegantly the bar tools, how to create a balanced cocktail and tips and tricks on how to impress the World Class Juging Panel …

He started developing cocktails from basics of mixology to the latest trends.

The practical part was also enthusiastically followed by the bartenders, who asked Max doubts and tricks.

Next, the bartenders wanted to apply what they learned by training on Luxury Margaritas with Don Julio Blanco and Don Julio Reposado.


How about turning the “Irish Mermaid” into a new Modern Classic?

3GLASS E RICETTA BUSHMILLSok

Dear colleagues, friends and guests meet in the video below our Famous Drink – THE IRISH MERMAID – the new modern Classic:

This drink received the Certificate of Excellence from Jared Brown and Anistatia Miller and appears in the World’s Best Bars “Ramping up the Classics” Series.

Gaz comment: Superb! The Aperol and orgeat dance together all night in your mouth after drinking just one of these babies! 

  • It has also been featured on Class Magazine amongst the “30 of the best cocktails invented since 2000” by Simon Difford

Irish Mermaid 1 Cocteleria Creativa NO LOGOIrish Mermaid 2 Cocteleria Creativa NO LOGO

“THE IRISH MERMAID”

35 ml BUSHMILLS 16 (try also a nice twist using BUSHMILLS 10)

10 ml Cherry Heering

10 ml Aperol

5 ml Orgeat

2 Dashes Angostura Bitters

Orange twist

Garnish with Brandied Black Cherries cooked and reduced into Cherry Heering (if you find nice brandied cherries or Luxardo Maraschino black cherries is fine too, as long as they’re not the cheap red plastic ones).

This Cocktail is originally made with Bushmills 16, then Bushmills 10 gave it a lot more flexibility also as an aperitif, so it’s indeed a very flexible drink.

By playing also on the amount of Orgeat, you can easily transform this nice aperitif into a tasty after dinner drink making it suitable for any time of the day.

The drink showcases the warmth of the beautiful and flexible Irish Whiskey with the slight bitterness from the oranges and rhubarb of the Aperol, perfectly balanced by the combination of cherry and almond flavours.

Angostura Bitters gives it a nice depth, while the orange twist provides nice and fresh citrus notes to the cocktail.

The name “Mermaid” pays homage to the statue of the little Mermaid in Copenhagen which is where Cherry Heering liqueur comes from.

When I created this drink, the bar I was working at, was very famous for afternoon tea, so I wanted to start selling cocktail during those hours too and decided to throw this drink right at the customer’s table with a crystal teapot so that people would get curious about cocktails.

After a few months, that’s what happened!

If you can’t use a teapot a simple throwing will do the trick!

I started  serving this drink also in Barcelona since the throwing technique has its origin in this city (below, a picture of Maria Dolores Boadas, the first spanish female bartender using this technique, learnt from his father Miguel Boadas), so I was also linking the cocktail with the local tradition while pushing the sales.

How about making this great NEW MODERN CLASSIC in your Bar and spreading the word about it?

I’ve been thinking about this after 2 years of amazing feedbacks from my guests and decided it would be nice to share it with you all, because sharing is caring right?

Watch this World Class Cocktail Competition Final Video on the making of this drink and much more:

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Please share it only with the people you love, with humbleness and respect If you can spare few minutes please like it and share it on Facebook too.
Thanks a lot for your precious time.
Max
Where it all started…