English Blog | Max La Rocca

The cocktail world is full of characters, from bartenders to bar owners, to night party crowd, but if you look more deeply you’ll see a greater variety of different characters with truly inspiring stories.

The amazing Ben Reed goes through the top 3 insights from ‘The Samurai’ to help sharpen the mind of drinks industry professionals in this video.

1. LIVE YOUR LIFE ON PURPOSE

The real ‘Way of the Warrior’ means loyalty, integrity, courage, endurance, frugality, sincerity and respect for learning. It’s a ‘way of being’ aimed at strengthening the mind that governs one’s entire life.

“This dude is an actual proper Samurai (the only non-Japanese Samurai for 400 years. His sword is made in 1400’s. No biggie). Thanks for bringing him to London, Cocktail Credentials!” Alex Kammerling, Founder, Kamm & Sons

2. DO ONE THING AND DO IT PERFECTLY

Specialisation, repetition and refinement are the keys to mastering one’s profession. The term “Shokunin Kishitsu” or the ‘craftsman’s spirit’ is the personal characteristic which implies not just the acquisition of technical skills but also pride in what you do for your own benefit and the wider community.

“I wish he could have gone to Ben Reed’s latest ‘Cocktail Conversations’ event with the Samurai. Perfection in movement doesn’t have to be complex (it takes two years to learn to correctly sheath your sword), it just has to be perfect.” Michael Butt, Founder, Soulshakers

3. FIND THE RIGHT TEACHER

Our Samurai holds a teaching licence from Japan’s premier classical combat school where the teaching runs an unbroken line from the Samurai battlefields dating back 1000 years. No pupil of this school has ever died in combat. So the knowledge of the masters is still alive but you have to go to the origin to find it and the tradition itself must take great care in choosing its followers.

“It’s totally relevant because hospitality – serving people – is what we do. I’m going to go back and take my team through this.” Sly Augustin, Director, Trailer Happiness

To find out more about ‘Cocktail Conversations’ live events taking place in top bars with exceptional characters, sign-up at cocktailcredentials.com

Thank you so much Ben for your amazing contribution to the Bartending World!

Original source & Credits: cocktailcredentials.com

If you haven’t already, please take a minute to JOIN HERE the ListenToTheIce Tribe to access exclusive content that will take your career and your establishment to the next level!

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TO YOUR SUCCESS!

Max La Rocca

Google Alerts are emails that are sent to you when Google comes across your keywords of choice in web pages, newspaper articles, or blogs, without you doing…nothing!

How cool is that? This will help you – without any effort – to collect endless ideas and use it as a fantastic source of inspiration for articles, Brand or drink names, cocktail ingredients, cocktail competitions, workshops and other updates of your interest.

Click the image below to access Google Alerts!

You can customize Google Alerts to receive them as they happen, once a day, or once a week, and in no time you can sign up to receive multiple alerts for different keywords.

You can then create a folder in your e-mail system called “Web Tips” and storing all your tips there for easy access.

Let’s see some ways you can use this FREE GOOGLE feature:

WHAT THE WEB IS SAYING ABOUT YOU

Having Alerts on all variations of your name or your own Brand name will let you know whenever someone else mentions it. It lets you understand how others see & share info about you and it allows you to foresee issues before they become real problems by helping you track who mentions you or is linking to you from their blog, website, video, discussion group, etc.

COMPETITIORS

Another idea is to set up Alerts for your competitors’ businesses, products, or services so you are aware of who they are serving, how they are advertising or what they are doing. It’s always very helpful to know what’s going on in your industry.

YOUR FAVOURITE AUTHOR

This can be a quick way to distill all the places your favourite author is being talked and his latest writing…you could use this to also track Drink Contests judges’ bio and preferences..shhhhh, I didn’t tell you this one!

A CAREER TOOL

Let’s say you are interested in a Bartender/Manager/Waiter job in your city or abroad, you could set up Alerts to always stay in the loop!

INDUSTRY TRENDS

How about being alerted when the latest Hospitality or Bar Trend you are interested in, gets published? Cool AHH?

By putting your keywords in quotation marks (like this: “Cocktail Book”), you will be alerted when an article contains your exact keyword (this saves you from getting alerted when Goggle finds Cocktail OR Book individually in its search)!

If you haven’t already, please take a minute to JOIN HERE the #MaxLaRoccaTribe to access exclusive content that will take your career and your establishment to the next level!

By joining, we will make sure you also receive the latest updates about our activities.

You can also connect with me on Facebook, Instagram, Twitter, LinkedIn, and watch my Youtube Channel

🚀 If you want to collaborate with me, have me in your Venue or BarSchool, BarShow or book me for an event, contact me through the form below.

Through my experience and charismatic personality, we will create together an event after which, people will not be able to stop talking about it!

TO YOUR SUCCESS!