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HOSPITALITY PILLARS
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Max La Rocca's course for the
Food & Beverage
THAT YOU CAN FOLLOW ALONG ⇢ AT YOUR OWN PACE ⇠ ⇢ NO FIXED SCHEDULES ⇠ ⇢ FROM THE PHONE ⇠ ⇢ FROM THE COMPUTER ⇠ FROM A DEDICATED APP
in which I will
show you how to
✔️ Create a unique experience for the Customer
✔️ Sell more and better
✔️ Leverage the strengths of the Staff
✔️ Become a better candidate for the job position, promotion, or collaboration you are seeking, and much… much more!
!! MULTI LANGUAGE !!
(The Course is in English with Spanish subtitles)
OTHER KEY TOPICS THAT I WILL SHARE WITH YOU :
✔️ The techniques you can implement (immediately) to increase the average ticket, take orders quickly, and do upselling correctly.
✔️ The strategies I used to bring a venue into the top 50 in the world in 365 days.
✔️ The STRATEGIC elements that must not be missing to make a Menu memorable, spark curiosity, and sell more.
✔️ Say goodbye to a Staff that doesn’t contribute to the company as you would like.
✔️ The formula to make your Manager interact with your strengths to work better and earn more.
ENROLL FOR
JUST 87 EURO!
OFFER WILL END IN
Days
Hours
Minutes
Seconds
DO YOU WANT TO SEND
THE COURSE AS A PRESENT?
IT COULD BE THE PERFECT GIFT FOR YOUR TEAM OR COLLEAGUES
All you need to do is to check the "Send as a Gift" checkbox during checkout and fill in the required fields
WHAT INDUSTRY EXPERTS SAY ABOUT ME
< Scroll with the arrows >
There are many trainers active around the world in our wonderful industry, but Max La Rocca is one of the best. His ability to educate on the art of our Profession is second to none.
Max is a skilled and award-winning Bartender who understands the importance of Hospitality and teaches it with passion and enthusiasm.
Max is a skilled and award-winning Bartender who understands the importance of Hospitality and teaches it with passion and enthusiasm.
Max La Rocca is an extraordinary professional and a great asset to our industry.
He has the ability to communicate the art and technique of Hospitality in a way that is enthusiastically received by modern Bartenders.
His experience and knowledge of the world allow him to have a deep and visionary perspective, which he conveys with skill, expertise, and elegance.
He has the ability to communicate the art and technique of Hospitality in a way that is enthusiastically received by modern Bartenders.
His experience and knowledge of the world allow him to have a deep and visionary perspective, which he conveys with skill, expertise, and elegance.
Max La Rocca is a great Professional who upholds the honor of our category,
of which he has always been an Ambassador.
Respectful and reliable, Max has talent and technique, but above all, he has the undeniable ability to impart knowledge and motivation to the new generations of Bartenders, for whom he represents
an International Mentor and Educator.
of which he has always been an Ambassador.
Respectful and reliable, Max has talent and technique, but above all, he has the undeniable ability to impart knowledge and motivation to the new generations of Bartenders, for whom he represents
an International Mentor and Educator.
Max La Rocca is one of the best communicators in our industry and possesses remarkable skills in the world of Hospitality. I had the privilege of attending one of his seminars, which he conducts with purpose and clarity, boosting self-confidence and demonstrating a TRUE interest in professional growth.
Combine experience, knowledge, humility, talent, attitude, passion, with the desire to help and pass all this on to future generations of Bartenders and the final result is…
Mr. Max La Rocca
Without a doubt, Max is one of my role models and I will always be grateful to him for his help in my professional career.
Without a doubt, Max is one of my role models and I will always be grateful to him for his help in my professional career.
Global Winner
I can safely say that Max is truly one of the top leaders in our industry.
His amazing will to learn, teach and share his knowledge and experiences with anyone who is interested, is magnetic!
A great person and a great asset to the Bar world!
Entrepreneur
Over the years, Max has shown that he has the makings of a true Hospitality Professional.
Balanced, a deep knowledge of the topics, and strong empathy with his collaborators are just a few of the qualities he now offers to everyone. Make the most of it.
Balanced, a deep knowledge of the topics, and strong empathy with his collaborators are just a few of the qualities he now offers to everyone. Make the most of it.
I consider Max La Rocca to be one of the best Professionals currently active. As a great Speaker, he has often entertained our audience at events like the Gin Day. Knowledgeable and attentive to modern techniques, he embodies what a great Bartender should be.
Max La Rocca manages to combine the art and technique of our work like few others.
I believe that for modern Bartenders, Professional Training is the most important tool for acquiring precise skills.
I consider Max one of the pioneers in interpreting the changes in our industry, sharing a process of growth that is both Personal and Professional, blending technique, management, and relational activities.
Max has accumulated a range of experiences and Bartending skills that now allow him to conduct seminars and consultations around the world with deep expertise.
His cocktails are often spectacular yet simple, always featuring that magical touch of elegance and the secret charm of luxury.
His cocktails are often spectacular yet simple, always featuring that magical touch of elegance and the secret charm of luxury.
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WHAT INDUSTRY EXPERTS SAY ABOUT ME
< Scroll with the arrows >
There are many trainers active around the world in our wonderful industry, but Max La Rocca is one of the best. His ability to educate on the art of our Profession is second to none.
Max is a skilled and award-winning Bartender who understands the importance of Hospitality and teaches it with passion and enthusiasm.
Max is a skilled and award-winning Bartender who understands the importance of Hospitality and teaches it with passion and enthusiasm.
Max La Rocca is an extraordinary professional and a great asset to our industry.
He has the ability to communicate the art and technique of Hospitality in a way that is enthusiastically received by modern Bartenders.
His experience and knowledge of the world allow him to have a deep and visionary perspective, which he conveys with skill, expertise, and elegance.
He has the ability to communicate the art and technique of Hospitality in a way that is enthusiastically received by modern Bartenders.
His experience and knowledge of the world allow him to have a deep and visionary perspective, which he conveys with skill, expertise, and elegance.
Max La Rocca is a great Professional who upholds the honor of our category,
of which he has always been an Ambassador.
Respectful and reliable, Max has talent and technique, but above all, he has the undeniable ability to impart knowledge and motivation to the new generations of Bartenders, for whom he represents
an International Mentor and Educator.
of which he has always been an Ambassador.
Respectful and reliable, Max has talent and technique, but above all, he has the undeniable ability to impart knowledge and motivation to the new generations of Bartenders, for whom he represents
an International Mentor and Educator.
Max La Rocca is one of the best communicators in our industry and possesses remarkable skills in the world of Hospitality. I had the privilege of attending one of his seminars, which he conducts with purpose and clarity, boosting self-confidence and demonstrating a TRUE interest in professional growth.
Combine experience, knowledge, humility, talent, attitude, passion, with the desire to help and pass all this on to future generations of Bartenders and the final result is…
Mr. Max La Rocca
Without a doubt, Max is one of my role models and I will always be grateful to him for his help in my professional career.
Without a doubt, Max is one of my role models and I will always be grateful to him for his help in my professional career.
Global Winner
I can safely say that Max is truly one of the top leaders in our industry.
His amazing will to learn, teach and share his knowledge and experiences with anyone who is interested, is magnetic!
A great person and a great asset to the Bar world!
Entrepreneur
Over the years, Max has shown that he has the makings of a true Hospitality Professional.
Balanced, a deep knowledge of the topics, and strong empathy with his collaborators are just a few of the qualities he now offers to everyone. Make the most of it.
Balanced, a deep knowledge of the topics, and strong empathy with his collaborators are just a few of the qualities he now offers to everyone. Make the most of it.
I consider Max La Rocca to be one of the best Professionals currently active. As a great Speaker, he has often entertained our audience at events like the Gin Day. Knowledgeable and attentive to modern techniques, he embodies what a great Bartender should be.
Max La Rocca manages to combine the art and technique of our work like few others.
I believe that for modern Bartenders, Professional Training is the most important tool for acquiring precise skills.
I consider Max one of the pioneers in interpreting the changes in our industry, sharing a process of growth that is both Personal and Professional, blending technique, management, and relational activities.
Max has accumulated a range of experiences and Bartending skills that now allow him to conduct seminars and consultations around the world with deep expertise.
His cocktails are often spectacular yet simple, always featuring that magical touch of elegance and the secret charm of luxury.
His cocktails are often spectacular yet simple, always featuring that magical touch of elegance and the secret charm of luxury.
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RAISE YOUR HAND IF
Alza la mano se. .
✔️ You can’t communicate the concept of your venue clearly.
✔️ New customers don’t return.
✔️ Customers take too long to decide, always order the same things, and after the first drink, you can’t sell them anything else.
✔️ You’ve just changed the Menu, invested time and money, but customers don’t understand it, and the products aren’t selling as you’d like.
✔️ During the weekend, your venue is full, but during the week, you struggle to “attract” customers.
✔️ Your boss doesn’t understand you, and you feel you’re not earning what you deserve.
✔️ Your Staff doesn’t take initiative, and you have to repeat the same things to them constantly.
Alza la mano se. .
✔️ Non riesci a comunicare il concetto del tuo locale in modo chiaro.
✔️ I nuovi clienti non ritornano.
✔️ La clientela ci mette troppo per scegliere, ordina sempre le stesse cose e dopo il primo drink non riesci a vendergli altro.
✔️ Hai appena cambiato il Menù, investito tempo e denaro, ma la clientela non lo capisce e i prodotti non si vendono come vorresti.
✔️ Durante il weekend hai il locale pieno ma durante la settimana hai difficoltà ad “attirare” clienti.
✔️ Il tuo capo non ti capisce e senti di non guadagnare quello che meriti.
✔️ Il tuo Staff non prende iniziativa e devi ripetergli sempre le stesse cose.
RAISE YOUR HAND IF
✔️ You can’t communicate the concept of your venue clearly.
✔️ New customers don’t return.
✔️ Customers take too long to decide, always order the same things, and after the first drink, you can’t sell them anything else.
✔️ You’ve just changed the Menu, invested time and money, but customers don’t understand it, and the products aren’t selling as you’d like.
✔️ During the weekend, your venue is full, but during the week, you struggle to “attract” customers.
✔️ Your boss doesn’t understand you, and you feel you’re not earning what you deserve.
✔️ Your Staff doesn’t take initiative, and you have to repeat the same things to them constantly.
HOW MUCH IS ALL THIS COSTING YOU?
Here’s the cost of "doing nothing" to improve
the Customer experience, the relationship with the Staff, and the sales strategies both at the table and at the bar:
✖︎ You have limited earning potential
✖︎ Your credibility is not perceived correctly
✖︎ You don’t use the Menu as a true Marketing tool but only as a "list of ingredients"
✖︎ You could be replaced by a colleague who has acquired these skills and continues to update themselves
✖︎ Feelings of frustration, wasting time and money as a Manager, Owner, or Collaborator
✖︎ Not enjoying a better quality of life that this Profession could offer you with the right mental approach
How would you feel if you knew...
✔️To diversify your offerings and win in the market by beating the competition.
✔️How never speak to an angry Customer.
✔️How to become a better Leader without being hated by your colleagues.
✔️What are the PILLARS to work on IMMEDIATELY to take your venue and career to a (TRULY) higher level.
Come ti sentiresti se sapessi . .
✔️ Diversificare l’offerta e vincere sul mercato, battendo la concorrenza.
✔️ Potenziare i tuoi canali Social e la tua Comunicazione Online senza essere un esperto di Marketing.
✔️ Gestire i tuoi prossimi Meetings in modo efficiente, senza perdite di tempo e coinvolgendo lo Staff.
✔️ Come non dovresti mai parlare ad un Cliente arrabbiato.
✔️ Quale é il segreto per utilizzare il lato benefico dell’invidia per essere più produttivo.
✔️ Come diventare un Leader migliore senza farti odiare dai tuo colleghi.
✔️ Quali sono i TRE PILASTRI su cui lavorare da SUBITO per portare il tuo locale e la tua carriera ad un livello (VERAMENTE) superiore.
BEHIND THE SCENES
Here are some video highlights of the topics you will find in the Course
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BEHIND THE SCENES
Here are some video highlights of the topics found in the Course
< Scroll with the arrows >
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DIETRO LE QUINTE
Ecco alcune pillole dei video
che troverai nel Corso
< Scorri con le frecce >
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AS FEATURED ON:
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WHAT YOU WILL LEARN
Cosa imparerai
- Brand Identity – Aligning with the concept of your venue to convey a transparent message
- Efficient Guest Interaction – How to properly leverage it in your Venue
- How to create a UNIQUE experience, from the arrival to the departure of the customer
- Practical, Low-cost and Highly effective service strategies
- The importance of lighting & temperature
- Welcome Drinks strategies
- UPSELLING: Practical and effective service strategies
- How to structure a Menu, make it a memorable marketing tool, and diversify the offerings
- Menus from around the world: Practical examples and ideas for implementing the offerings
- How to excel working with different drinking cultures
- Cocktail creativity tips
- Why you should include neuro gastronomy strategies
- Create the ideal relationship with the Staff and value human resources
- How I managed to take a venue to be among the top 50 in the world in 365 days
Watch some of the Professionals worldwide who are achieving tangible results
< Scroll with the arrows >
Previous
Next
WHAT YOU WILL LEARN
- Brand Identity – Aligning with the concept of your venue to convey a transparent message
- Efficient Guest Interaction – How to properly leverage it in your Venue
- How to create a UNIQUE experience, from the arrival to the departure of the customer
- Practical, Low-cost and Highly effective service strategies
- The importance of lighting & temperature
- Welcome Drinks strategies
- UPSELLING: Practical and effective service strategies
- How to structure a Menu, make it a memorable marketing tool, and diversify the offerings
- Menus from around the world: Practical examples and ideas for implementing the offerings
- How to excel working with different drinking cultures
- Cocktail creativity tips
- Why you should include neuro gastronomy strategies
- Create the ideal relationship with the Staff and value human resources
- How I managed to take a venue to be among the top 50 in the world in 365 days
Watch some of the Professionals worldwide who are achieving tangible results
< Scroll with the arrows >
Previous
Next
Alcuni dei Professionisti che stanno
ottenendo
risultati concreti
Cosa aspetti ad ottenerli anche tu?
< Scorri con le frecce >
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HOW IT WORKS
THIS COURSE IS AIMED AT:
Baristas
Bar-Backs
Bartenders
Floor Staff
Bar and Service Managers
Front of House and Kitchen Staff
Sommeliers
Venue Owners
Bartending Schools
Hospitality Products and Equipment
Sales and Marketing Staff
None of that! It’s a recorded course on a dedicated e-learning platform that you can follow at your own pace. You can pause it, take notes, exit, and come back the next day or the month after; the course will always be available to you.
You can follow it online from Computer, Mobile, Tablet. You will need an Internet or WIFI connection to access your personal protected area.
You can also follow the course with a dedicated iOS App that you can download here to also view your course offline.
For more information on how to use the iOS App as a student click here
Here’s what to do once you’ve clicked “BUY” 👇
STEP 1 – Fill out the payment form with your credit card number and the rest of the required data
A) Check the “Yes, Max La Rocca ACCADE.my can email me with promotions and news” box to accept the Course Terms and Conditions and to register for the course support group
B) If you need an invoice, check the “Add a business tax ID” checkbox and enter your business information
C) If you want to send the course as a Gift, check the “Send as a Gift” checkbox and fill in the required fields
D) Click on “Buy Now”
STEP 2 – PASSWORD AND CONFIRMATION LINK:👇
E) After clicking on “Buy Now” a page will appear to create your password
F) Once your new password has been confirmed, you will be redirected to a page where you will need to ENTER AGAIN your details to receive access
G) Finally, you will receive a welcome email containing all the information on your registration and the link to access the Course.
PS: Also check your SPAM folder (“Promotions” or “Social” on Gmail).
PPS: In case of problems in registering or if you have not received the welcome email, you can get support at this email address: feedback(at)maxlarocca.com
The content is intended for personal use and cannot be shared.
If we detect the use of different IP addresses or multiple simultaneous logins using the same credentials, or content sharing, your account will be DELETED, and legal action may be taken.
Refunds will not be provided under these circumstances.
You will have full access to the material for an entire year, whenever you want.
Certainly!
You can use the participation certificate on both your social channels and your resume. The certificate will show potential employers that you are eager to grow professionally and develop new skills. Employers and hiring managers do not view online credentials as inferior to traditional ones.
If you obtain an online certificate from a reputable source, where the speakers have credibility in the industry, have achieved significant results, and share valuable information, you will certainly become a better candidate for the job position or promotion you are seeking.
A 2048-bit SSL certificate ensures that all data on the Course’s E-Learning platform is encrypted to keep your information secure both during payment and while accessing the Course. Your data is safe.
WHO AM I?
I had the opportunity to work as a Bartender and Bar Manager in prestigious establishments such as the Savoy Group in London, various Rocco Forte, Relais & Chateaux, and Mandarin Oriental hotels worldwide.
Recognized as an expert in the hospitality industry in numerous international magazines, many of my recipes are featured on the menus of the world’s best bars and industry books.
In just one year, I achieved the following results for the Boutique Bar at the luxurious Ohla Hotel in Barcelona:
- Among the top 10 bars in Europe at Cocktails Spirits, Barshow in Paris
- Among the top 50 bars globally, according to the prestigious journal “The Sunday Times”
- Best Cocktail Bar in Barcelona according to the website “World’s Best Bars”
I have been nominated as one of the top 10 international bartenders at Tales of the Cocktails.
Today, I travel worldwide, inspiring the Bartender Community and Hospitality Professionals as a Speaker, Hospitality Trainer, Judge, and Mentor in Cocktail Competitions.
WHO AM I?
I had the opportunity to work as a Bartender and Bar Manager in prestigious establishments such as the Savoy Group in London, various Rocco Forte, Relais & Chateaux, and Mandarin Oriental hotels worldwide.
Recognized as an expert in the hospitality industry in numerous international magazines, many of my recipes are featured on the menus of the world’s best bars and industry books.
In just one year, I achieved the following results for the Boutique Bar at the luxurious Ohla Hotel in Barcelona:
- Among the top 10 bars in Europe at Cocktails Spirits, Barshow in Paris
- Among the top 50 bars globally, according to the prestigious journal “The Sunday Times”
- Best Cocktail Bar in Barcelona according to the website “World’s Best Bars”
I have been nominated as one of the top 10 international bartenders at Tales of the Cocktails.
Today, I travel worldwide, inspiring the Bartender Community and Hospitality Professionals as a Speaker, Hospitality Trainer, Judge, and Mentor in Cocktail Competitions.
WHAT YOU GET IF YOU ENROLL TODAY
Crafting Victory
After having designed hundreds of themes for International Competitions, supported thousands of Bartenders in their Contests, been a Winner in prestigious Competitions and worked for a decade as a World Class Competition Ambassador for Europe, I wanted to share with you what I’ve learned about Competitions in a compact Handbook called “Crafting Victory” – Your Blueprint for Cocktail Competition Triumph
Ninja Mindset Habits Checklist
In the hospitality industry, installing new habits like impeccable customer service, time management, and continuous learning can transform your career.
At the same time, eliminating detrimental habits such as procrastination or negative self talk can elevate your professionalism and guest satisfaction.
This resource will help you in reducing friction with new habits and implementing them in a sustainable way.
#1) Crafting Victory
After having designed hundreds of themes for International Competitions, supported thousands of Bartenders in their Contests, been a Winner in prestigious Competitions and worked for a decade as a World Class Competition Ambassador for Europe, I wanted to share with you what I’ve learned about Competitions in a compact Handbook called “Crafting Victory” – Your Blueprint for Cocktail Competition Triumph
#1) Ninja Mindset Habits Checklist
In the hospitality industry, installing new habits like impeccable customer service, time management, and continuous learning can transform your career.
At the same time, eliminating detrimental habits such as procrastination or negative self talk can elevate your professionalism and guest satisfaction.
This resource will help you in reducing friction with new habits and implementing them in a sustainable way.
#3
Academy Certificate of Completion
Sharing your newly acquired skills online and on social media is very important for enhancing your credibility and visibility. You will have the opportunity to add the Certificate of Participation from my Academy to your channels to highlight your professional development in the industry.
The total value of the Course with all additional Bonuses is
€ 528
What if I told you that . .
I have an offer for you?
I want to give you the opportunity to approach your activities, your Profession, or your Business with the right skills and with many more tools at your disposal, without breaking the bank.
DO YOU WANT TO SEND
THE COURSE AS A PRESENT?
IT COULD BE THE PERFECT GIFT FOR YOUR TEAM OR COLLEAGUES
All you need to do is to check the "Send as a Gift" checkbox during checkout and fill in the required fields
⇣HERE'S THE OFFER⇣
and it will end in
⇣HERE'S THE OFFER⇣
and it will end in
Days
Hours
Minutes
Seconds
HOSPITALITY PILLARS COURSE
€
87
(127€ after the offer)
-
✓ Course INSTANT Access
-
✓ Crafting Victory Handbook
Your Blueprint for
Cocktail Competition Triumph -
✓ Ninja Mindset Habits Checklist
Powerful Habits to Elevate Your Career -
✓ Academy Certificate of Completion
Why should you take action now?
If you do what
you’ve always done,
you’ll get what
you’ve always gotten.
— Henry Ford —
I always carry these photos with me to remind myself of how many compromises I’ve accepted, how many unsatisfying jobs I’ve had, but most importantly, how much study and dedication it took to change things—and the good news is…
...Change is possible;
in fact, it’s necessary!
In the age of the Internet, you can learn just about anything you want online and for free, but how long will it take??
This course is a SHORTCUT to tangible results.
Right now, being able to quickly access tested tools that WORK is the key to starting the real change and moving forward with a different momentum.
It’s up to you to decide whether you want to take several years to implement this change or hit the accelerator and achieve results in just a few weeks.
I have one last piece of news for you! Are you ready? When you’re unwilling to change, unfortunately, you will fall terribly behind.
It’s inevitable… It doesn’t matter if everything I’m talking about doesn’t fit into your work strategies.
The winds are changing, blowing towards “CUSTOMER EXPERIENCE” and the creation of a Winning Team—a group of satisfied and motivated individuals applying the right sales strategies!
It took me 10 years to master the techniques I share in this course and several months to put them all in a single “container” so you can find everything quickly without wasting unnecessary time.
I have no doubt this program will have a profound impact on your Profession and your Business.
But only if you take action…
TO YOUR SUCCESS!
Max La Rocca
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MaxLaRoccaTribe
di Massimo La Rocca
SEDE LEGALE: Via Canzatora 394 - 04029 Sperlonga
P.IVA: 03047050590
EMAIL: hello @ maxlarocca punto com
MaxLaRoccaTribe
di Massimo La Rocca
SEDE LEGALE: Via Canzatora 394
04029 Sperlonga - P.IVA: 03047050590
EMAIL: hello @ maxlarocca punto com
