From Sperlonga to Brazil selected by U2


Mixing with the Stars..Max La Rocca as Head Bartender @ U2 VIP Lounge

FROM THE ARTICLE ABOVE by Barbara Savodini (Source: Corriere Pontino):

After carrying out amazing jobs, perhaps this is the most prestigious ever, since Max La Rocca, a Bartender of International fame, was contacted by U2.

But what do a Mixologist and a rock band have in common?
Perhaps only Ireland, the birthplace of Bono Vox and his group, but also a land of outstanding cocktails that hosted Max and crowned him “Bartender of the year” in 2010.

A really important recognition that, shortly thereafter, gave him the chance to fly to Athens and score an excellent third place in the world of cocktails worldwide.

Over 900 bartenders from all over the world, Max La Rocca was so brilliant to be chosen amongst the best 24 and achieved the third place, that’s why U2 have thought he was the person they were looking for to create a VIP Lounge Area and make it into a masterpiece.

It is an incredible challenge to work as Head Bartender of the “VIP lounge” for the 3-day concert that Bono and his people planned in Sao Paulo, Brazil.

And while Morumbi Stadium, was hosting 80.000 people, Max La Rocca was making liquor libations to VIPs and international celebrities.

And so, after collecting important awards in Europe, Max has flown across the globe to bring, even in the land of samba and capoeira, a pinch of his beloved hometown Sperlonga.

Thanks so much to all the people behind:

TAM Airlines The Main Sponsor
Reisman Producoes The PR Agency
Pernod-Ricard Distribution
St Germain Elderflower Liqueur
DLX Bar ServiceThe Bar Catering Company
– My friend and colleague RAFAEL PIZANTI froma Copacabana Palace Luxury Hotel in Rio de Janeiro.
– My friend and colleague MARCIO SILVA for his support and kindness

and ALL the other new friends and colleagues who have made this event AMAZING!! It as been a REAL pleasure to work with you ALL!!