Author Archives: adminmax

1 SIMPLE (AND FREE) WAY TO GET NEW IDEAS..QUICKLY! – ENG

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Google Alerts are emails that are sent to you when Google comes across your keywords of choice in web pages, newspaper articles, or blogs, without you doing…nothing!

 

How cool is that? This will help you – without any effort – to collect endless ideas and use it as a fantastic source of inspiration for articles, Brand or drink names, cocktail ingredients, cocktail competitions, workshops and other updates of your interest.
Click the image below to access Google Alerts!

GOOGLE ALERT You can customize Google Alerts to receive them as they happen, once a day, or once a week, and in no time you can sign up to receive multiple alerts for different keywords.

You can then create a folder in your e-mail system called “Web Tips” and storing all your tips there for easy access.

 

Let’s see some ways you can use this FREE GOOGLE feature:

WHAT THE WEB IS SAYING ABOUT YOU

Having Alerts on all variations of your name or your own Brand name will let you know whenever someone else mentions it. It lets you understand how others see & share info about you and it allows you to foresee issues before they become real problems by helping you track who mentions you or is linking to you from their blog, website, video, discussion group, etc.

COMPETITIORS

Another idea is to set up Alerts for your competitors’ businesses, products, or services so you are aware of who they are serving, how they are advertising or what they are doing.   It’s always very helpful to know what’s going on in your industry. 

YOUR FAVOURITE AUTHOR

This can be a quick way to distill all the places your favourite author is being talked and his latest writing…you could use this to also track Drink Contests judges’ bio and preferences..shhhhh, I didn’t tell you this one!

A CAREER TOOL

 Let’s say you are interested in a Bartender/Manager/Waiter job in your city or abroad, you could set up Alerts to always stay in the loop!

 INDUSTRY TRENDS

How about being alerted when the latest Hospitality or Bar Trend you are interested in, gets published? Cool AHH?

By putting your keywords in quotation marks (like this: “Cocktail Book”), you will be alerted when an article contains your exact keyword (this saves you from getting alerted when Goggle finds Cocktail OR Book individually in its search)!

 

If you haven’t already, please take a minute to JOIN HERE the #MaxLaRoccaTribe to access exclusive content that will take your career and your establishment to the next level!

By joining, we will make sure you also receive the latest updates about our activities.

You can also connect with me on Facebook, Instagram, Twitter, LinkedIn, and watch my Youtube Channel

🚀 If you want to collaborate with me, have me in your Venue or BarSchool, BarShow or book me for an event, contact me through the form below.

Through my experience and charismatic personality, we will create together an event after which, people will not be able to stop talking about it!

TO YOUR SUCCESS!

 

    Your Name

    Your Email

    Subject

    Your Message

    THE RAMANISCO COCKTAIL

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    THE RAMANISCO COCKTAIL🍸

    Here I am with my mouth watering twist on a #PiscoSour for your party with friends, family and loved ones:

    🍸 RECIPE🍸
    5 cl Peruvian Pisco
    2,5 cl lemon & lime mix
    2 cl sugar syrup
    3 cl Ramazzotti Italian Bitter
    2 cl Pasteurized egg white
    4 Fresh raspberries and 3 slices ginger root muddled in mixing glass first

    Dry shake and then shake again with quality ice

    I used a little combination of citrus juice and pasteurized egg white in order to achieve a beautiful silky froth and deliver a very delicate and fresh sensation on the lips as your drink it.

    Having developed cocktails around the globe, I’m really excited and grateful to have my recipes listed in some of the best Bars around the World and on relevant Cocktail Books.

    This drink was featured at the luxurious Cocktail Bar @nimbcopenhagen when the one and only Angus Winchester @embassybk was in charge of this amazing Venue.
    🔻🔻🔻
    This is how he refers to the drink on the menu:
    ..For the life of us we don’t know why you have never heard of Max. A gentleman behind the bar and a talented mixologist and blogger who ‘listens to the ice’
    🔻
    ..he takes fragrant Peruvian Pisco and adds fruit (raspberry), spice (ginger) and a tangy bitterness and makes a drink that truly satisfies… Mille grazie Massimo”
    🔻
    I THANK YOU ANGUS FOR THIS GIFT!
    ••••••
    🎁TODAY I WOULD LIKE TO SHARE WITH YOU THIS #BARTENDERTRICK: .If you have a busy party in which you serve this drink, instead of doing a dry shake for every single serve, you can use a simple cappuccino frother to achieve the same goal of emulsifying the egg and making a great froth!

    TO YOUR SUCCESS!
    Max

    If you haven’t already, please take a minute to JOIN HERE the #MaxLaRoccaTribe to access exclusive content that will take your career and your establishment to the next level!

    By joining, we will make sure you also receive the latest updates about my activities.

    You can also connect with me on Instagram, Facebook, Twitter, LinkedIn, and watch my Youtube Channel

    THE FRENCH JIMADOR COCKTAIL

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    Here I am with my mouth watering twist on a #Margarita for your party with friends, family and loved ones:

    🍸 RECIPE🍸
    Blanco Tequila
    Lime juice
    Home made lavender syrup (2 to 1)
    Egg white
    Dried Lavender and Lavender Bitters for garnish

    Dry shake and then shake again with quality ice

    I used a little combination of citrus juice and pasteurized egg white in order to achieve a beautiful silky froth and deliver a very delicate and fresh sensation on the lips as your drink it.

    🇲🇽Mexico’s flavours meet the elegance of the beloved fragrance of Provence🇫🇷: LAVENDER…love at first Sip

    🎁TODAY I WOULD LIKE TO SHARE WITH YOU THIS #BARTENDERTRICK:
    If you have a busy party in which you serve this drink, instead of doing a dry shake for every single serve, you can use a simple cappuccino frother to achieve the same goal of emulsifying the egg and making a great froth!

    💎I’ve mixed this drink all over the World during my Guest Bartending Trips including the @world_class_room in Amsterdam

    But what feels me with joy even more was to see it served by the amazing Team of @onemorebar in Sofia as a “gift” for their 9th Birthday Celebration Night to regular customers, friends, partners and former Bartenders colleagues.

    Their guests absolutely loved it!

    I was honoured to hear that I had been one of their most beloved and esteemed guests behind the bar when I visited Bulgaria and a huge influence and inspiration throughout these years, THANK YOU SO MUCH GUYS! 🙏

    If you haven’t already, please take a minute to JOIN HERE the #MaxLaRoccaTribe to access exclusive content that will take your career and your establishment to the next level!

    By joining, we will make sure you also receive the latest updates about my activities.

    You can also connect with me on Instagram, Facebook, Twitter, LinkedIn, and watch my Youtube Channel

    Roma 30 Ottobre – Seminario con Max La Rocca

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    🔥 MARTEDÍ 30 OTTOBRE – SEMINARIO SULL’HOSPITALITY A ROMA!

    Sono veramente entusiasta di proporti l’evento che in tutta Italia sta facendo ottenere risultati REALI ed IMMEDIATI ai Professionisti che vi partecipano aiutandoli a: .

    ♥creare un‘esperienza unica per il cliente

    🎯usare il menu in modo strategico

    🚀mettere il turbo ai tuoi canali social

    👨‍👨‍👧‍👦instaurare il rapporto ideale con lo staff

    💎..e molti altri argomenti fondamentali per farti fare la differenza da subito!

    Max La Rocca e Madeincocktails per la prima volta insieme per un seminario da non perdere!

    •••••••••••••••••••••••••••••••••

    P.S. All’evento @madeincocktails con più di 107 mila followers condividerà inoltre delle pillole incredibili per diventare da subito un Ninja di Instagram!

    👇LEGGI IL PROGRAMMA E REGISTRATI QUI

    https://maxlarocca.com/registrazione-roma

    HOW TO OVERCOME FEAR IN THE HOSPITALITY WORLD 😱 – Instagram live

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    Fear is one of the most powerful forces in our life.  Not only it affects the decisions you make but also the actions you take, and as a result the outcomes you achieve.

    While the primary role of fear is to protect you, fear very often becomes a significant obstacle that stands between you and the goals you want to achieve.

    Also..being successful relies to a large extent on knowing how to leverage fear.

    Watch the video to understand how I used ACTION to overcome FEAR during my 20 years in the #hospitalitybusiness.

    I talk more in details about all this in MY NEW WORKSHOP🚀

    🔥  Read the program , watch the video Testimonials and enjoy the bonuses I’ve prepared for you in the link above!

    TO YOUR SUCCESS!

    Max La Rocca

    If you haven’t already, please take a minute to JOIN HERE the #MaxLaRoccaTribe to access exclusive content that will take your career and your establishment to the next level!

    By joining, we will make sure you also receive the latest updates about my activities.

    You can also connect with me on Instagram, Facebook, Twitter, LinkedIn, and watch my Youtube Channel

    🚀 If you want to collaborate with me, have me in your Venue or BarSchool, BarShow or book me for an event, contact me through the form below.

    Through my experience and charismatic personality, we will create together an event after which, people will not be able to stop talking about it!

      Your Name

      Your Email

      Subject

      Your Message

      HOW YOUR ENERGY AFFECTS DRINKS

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      ☀Starting your day with the right ENERGY and the right STATE OF MIND really is the KEY to success!

      Approaching suppliers, colleagues, guests, and the people you love with the right appreciation, joy and willingness to CONTRIBUTE, this has made an amazing impact to my relationships, work opportunities and it essentially made me a better human being.

      I completely agree with the following quote that I read quite some time ago:

      The majority of Hospitality Professional don’t give to these aspect the attention they deserve and this results in staff leaving their workplace, relationships that end and many more serious consequences.

      Our energy and our state of mind is also what makes us UNIQUE and AUTHENTIC and is what attracts people to wanting to be in a relationship or do business with us.

      Most of the time Bartenders, Managers and Owners try to be somebody else, copying strategies that don’t work for them, modelling the wrong mentors, replicating Cocktails and techniques just for the sake of it, instead of looking within, at the resources they already have and how to match them with their values in life.

      In addition, all this has an enormous impact on our products and services too..so it even becomes a MONEY discussion.

      There has been an experiment with 3 Bartenders making

      • the same drink
      • with the same recipe
      • with the same amount and type of ice
      • with the same tools
      • shaking with the same exact duration
      • same glassware and temperature

      ..YET the results where completely different!

      Have you ever though that even the melting rate of your ice is different when handled from one member of the Staff to the other?

      It all comes down to what we put in as Bartenders or other Hospitality Professional: ENERGY+HEART+VALUES

      I encourage you to take ENORMOUS care of your health, your nutrition, your energy level and state of mind, to simply become THE BEST VERSION OF YOU as an Hospitality Professional, in order to inspire, excite, engage with the people around you, be happier in your day to day job  and also…create AMAZING Cocktails for your Guests!

      TO YOUR SUCCESS!

      Max La Rocca

      If you haven’t already, please take a minute to JOIN HERE the #MaxLaRoccaTribe to access exclusive content that will take your career and your establishment to the next level!

      By joining, we will make sure you also receive the latest updates about my activities.

      You can also connect with me on Facebook, Instagram, Twitter, LinkedIn, and watch my Youtube Channel

      🚀 If you want to collaborate with me, have me in your Venue or BarSchool, BarShow or book me for an event, contact me through the form below.

      Through my experience and charismatic personality, we will create together an event after which, people will not be able to stop talking about it!

        Your Name

        Your Email

        Subject

        Your Message

        The Sailor’s Treasure Cocktail

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        the-sailors-treasure cocktail by Max La Rocca

         

        The “Sailor’s Treasure” Cocktail, an amazing drink that I created for you to enjoy the winter  with friends and loved ones!

        – Truffle flavoured egg yolk
        – Date Syrup
        – Moscato Passito wine
        – Johnnie Walker Gold Label Reserve
        – Chocolate Bitters
        – Grated Tonka beans
        -YOUR FAVOURITE SOFA
        – THE BEST PERSON WITH YOU

        ENJOY!

        If you haven’t already, please take a minute to JOIN HERE the #MaxLaRoccaTribe to access exclusive content that will take your career and your establishment to the next level!

        By joining, we will make sure you also receive the latest updates about our activities.

        You can also connect with me on Facebook, Instagram, Twitter, LinkedIn, and watch my Youtube Channel

        🚀 If you want to collaborate with me, have me in your Venue or BarSchool, BarShow or book me for an event, contact me through the form below.

        Through my experience and charismatic personality, we will create together an event after which, people will not be able to stop talking about it!

        TO YOUR SUCCESS!

         

          Your Name

          Your Email

          Subject

          Your Message

          THE HIGH CLUB PANETTONE COCKTAIL

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          A delicious Haig Club Whisky Cocktail that I created for you to enjoy your holidays with friends, family and loved ones!

          INGREDIENTS:

          Raisins infused HIGH CLUB Single Grain Scotch Whisky
          Fresh lemon juice
          Bitter orange marmalade
          Galliano foam
          Candied oranges
          Vanilla sugar for the rim

          ITALIAN VERSION

          INGREDIENTI:
          HIGH CLUB Single Grain Scotch Whisky infuso con uva sultanina
          Succo di limone fresco
          Marmellata di arance amare
          Spuma di Galliano
          Arance candite
          Zucchero vanigliato per la bordatura

          BUONE FESTE!!

          Max La Rocca