🍸 Giunto alla quinta edizione, il BootCamp Barman Experience ha ospitato i più importanti barman internazionali, registrando oltre mille iscritti provenienti da tutta Italia. Un appuntamento interamente dedicato ai cocktail, articolato in seminari, workshop, contest e degustazioni

🚀 Due giorni di workshops, seminari e degustazioni con Eamon Rockey, Ian A.V. Burrell, Max La Rocca, Stanislav Vadrna, Matteo Zed, Luca Corradini, Francesco Spenuso, Dario Di Carlantonio e Alessandro Melis.

❓ Max La Rocca presenterà un seminario chiamato “V per Vittoria”, guarda il video per saperne di più:

🎩 Oggi si é dimenticato il grande valore che le Bartending Competitions possono apportare non solo a chi vi partecipa, ma anche ai Managers dei locali, agli Imprenditori, allo Staff e, cosa più Clienti.

🏆 Max ha ideato centinaia di temi per Competizioni Europee, creato schede di valutazione usate dai migliori giudici al mondo, supportato migliaia di Bartenders nelle loro Competizioni ed é stato a sua volta vincitore Internazionale di importanti Contests.

💎 Conoscendo il “dietro le quinte” delle migliori Competizioni, in questo Workshop condividerà importanti nozioni riguardanti elementi come psicologia dei Giudici, picco della paura, flusso della creatività, struttura della preparazione e molto altro.

Clicca qui per info e registrazione

♥️ Unisciti alla Tribù di ListenToTheIce per avere accesso a contenuti esclusivi sul mondo del’Ospitalità e portarla ad un livello ancora superiore nel tuo locale!

Unendoti, ci sono 2 favolosi REGALI che ti attendono ed inoltre ci assicureremo di aggiornarti sulle nostre ultime attività.

Puoi anche seguirci su FacebookInstagramTwitterLinkedIn, e Youtube


Max La Rocca  e il Team di ListenToTheIce


Getting out of your comfort zone…yes right..
But how can we do it gradually and also with some fun?

Watch this video to understand how it works!

Yes, today I want to share with you a website that will help us to do just this!

The website is called “COMFORT ZONE CRUSHER

After you subscribe to the website, a 7-day comfort zone challenge starts!

You will receive an email every other day with the next challenges to overcome.

The email is very detailed and also includes a video to help us in this new task.

But don’t worry! It is not about Bungee Jumping or anything like this!

They are very simple but effective challenges!

Once you are part of the mailing list you will also join a Facebook group where there is a global community that addresses issues like self-esteem and comfort zone.

What’s the reason behind all this? Simply to become better people and better Hospitality professionals ready to deal with new challenges all the times.

I hope you will take the challenge and you find it useful!

Thank you all!

If you haven’t already, please take a minute to JOIN HERE the ListenToTheIce Tribe to access exclusive content that will take your career and your establishment to the next level!

By joining, we will make sure you also receive the latest updates about our activities.

You can also connect with us on FacebookInstagramTwitterLinkedIn, and watch our Youtube Channel


Max La Rocca & the ListenToTheIce Team


Google Alerts are emails that are sent to you when Google comes across your keywords of choice in web pages, newspaper articles, or blogs, without you doing…nothing!


How cool is that? This will help you – without any effort – to collect endless ideas and use it as a fantastic source of inspiration for articles, Brand or drink names, cocktail ingredients, cocktail competitions, workshops and other updates of your interest.
Click the image below to access Google Alerts!

GOOGLE ALERT You can customize Google Alerts to receive them as they happen, once a day, or once a week, and in no time you can sign up to receive multiple alerts for different keywords.

You can then create a folder in your e-mail system called “Web Tips” and storing all your tips there for easy access.


Let’s see some ways you can use this FREE GOOGLE feature:


Having Alerts on all variations of your name or your own Brand name will let you know whenever someone else mentions it. It lets you understand how others see & share info about you and it allows you to foresee issues before they become real problems by helping you track who mentions you or is linking to you from their blog, website, video, discussion group, etc.


Another idea is to set up Alerts for your competitors’ businesses, products, or services so you are aware of who they are serving, how they are advertising or what they are doing.   It’s always very helpful to know what’s going on in your industry. 


This can be a quick way to distill all the places your favourite author is being talked and his latest writing…you could use this to also track Drink Contests judges’ bio and preferences..shhhhh, I didn’t tell you this one!


 Let’s say you are interested in a Bartender/Manager/Waiter job in your city or abroad, you could set up Alerts to always stay in the loop!


How about being alerted when the latest Hospitality or Bar Trend you are interested in, gets published? Cool AHH?

By putting your keywords in quotation marks (like this: “Cocktail Book”), you will be alerted when an article contains your exact keyword (this saves you from getting alerted when Goggle finds Cocktail OR Book individually in its search)!


If you haven’t already, please take a minute to JOIN HERE the ListenToTheIce Tribe to access exclusive content that will take your career and your establishment to the next level!

By joining, we will make sure you also receive the latest updates about our activities.

You can also connect with us on FacebookInstagramTwitterLinkedIn, and watch our Youtube Channel


Max La Rocca & the ListenToTheIce Team


Dear Bartenders, colleagues and friends,

do you want to get booked for seminars, presentations and workshops all over the world, get amazing career opportunities and have your profession really sky rock?

But I have to warn you! You might run the risk of HAVING TO TRAVEL THE WORLD..that’s what happened to me after I won WORLD CLASS

The way I experienced it, World Class has never been a competition but an OPPORTUNITY TO GROW – It is only about the thinking!

Start changing your thoughts, as different thoughts will lead to different actions, that will lead to different results, the right results you ask of yourselves!



I don’t remember ONE situation (AT LEAST ) in my life where I was COMPLETELY..100% ready for something, DO YOU??

When I competed in World Class, it was my very first competition and I came 3rd in the world, and also for a lot of World Class winners, it was their first competition ever.

You never know what my happen if you don’t try it.

I didn’t compete only for myself but for my team, for my Bar and for my guests, I owed them this. the game of life, do you want to be only a SPECTATOR or do yo want to be A PLAYER??

My favourite quote is “JUMP AND THE NET WILL APPEAR”

Maybe some of you are thinking something like “even if I go through the Country Finals, am I going to be good enough to win it Globally”?
Let me mention, as an example, the great Bartenders in the picture above, who have had amazing results through perseverance and desire to grow both personally and professionally, they have also competed and believed in World Class and although these incredible persons have not necessarily won a Global Final, their World Class experience, alongside the opportunity to share with others and the chance to be part of a great community, have all been precious things that have opened a lot of doors and also contributed in a way to achieve incredible results, in their bars, with their teams and for their customers.
So as you can see, World Class really IS a journey and not just the final destination, it’s not only about winning but about LEARNING & GROWING !

The World Class People who kindly agreed to share  this message with you all, are (from top left to bottom right of the picture above):
Simone Caporale, Alex Kratena, Monica Berg, Sean Muldoon, Ryan Chetyawardana, Jimmy Barrat, Andrew Nicholls, Dennis Zoppi, Max La Rocca

If you’re question now is..what do I win?
Here’s a list of the amazing prizes that are waiting for you:
IF YOU BECOME THE WORLD CLASS WINNER 2017 FOR YOUR COUNTRY YOU WILL GET:1. Luxurious hand made Trophy – symbol of guarantee of high quality standards

2. A one-year contract to inspire your peers and guests alongside with the WORLD CLASS Team in events, workshops and bespoke activities

3. An amazing PR plan to promote your win and give you massive visibility

4. Access to the European WORLD CLASS 3-day Bootcamp to help you prepare for the Global Finals

5. Flight to Mexico to represent your Country in the Global Finals

6. Trip to Schiedam to the Ketel One distillery

7. A Bespoke Whisky trip to Scotland



8. Become a Global Ambassador of the WORLD CLASS programme, travelling the world, educating and inspiring new talents.

9. Support as judge and mentor in future Global Finals editions

10. Get the global superstar status!
So as I said before..start changing your thoughts, as different thoughts will lead to different actions, that will lead to different results.
Take action now and subscribe to WORLD CLASS 2017 on



Max La Rocca


If you haven’t already, please take a minute to JOIN HERE the ListenToTheIce Tribe to access exclusive content that will take your career and your establishment to the next level!

By joining, I’ll make sure you also receive the latest updates about my activities.

You can also connect with me on FacebookInstagramTwitterLinkedIn, and watch my Youtube Channel



Miami it’s one of the most exciting cities in the world, boasting sun drenched beaches, cutting edge cuisine and bustling nightlife. Miami is the place to be in 2016.

The World Class Bartender of the Year Global Final is rolling into town from September 26th, inspiring the best in the industry to a week of taxing challenges and fierce competition, guaranteeing the greatest show of bartender flair and creativity in the world.

In addition to this amazing Competition, our Hospitality experts, the Diageo Brand Ambassadors coming from over 50 different countries, we will be taking over the coolest neighbourhood in Miami – Wynwood – with some of Miami’s best Cocktail Bars!!

(Youtube Video Link)


Please join us Wednesday 28th September from 8.30pm to 12am in the following Bars:
Wynwood Diner
Beaker & Gray
Wood Tavern
El Patio
The Bar Next Door
The Butcher Shop


Only some of the fantastic #Tanqueray Gin and #Ketelone Vodka cocktails being featured Wednesday 28th September from 8.30pm to 12am at #wynwooddiner in Miami for our #getworldclasswynwood night !
#getmixedup  #WorldClass2016 #TrueSpirit

Be sure to stop by to enjoy amazing cocktails made by the world’s top Bartenders and experts from ‪Tanqueray‬ Gin and Ketel One Vodka.

The big moment has arrived: WORLD CLASS 2015!


max Erik WCC

Dear European Bartenders the big moment has arrived!!

Join us on HERE to read what the 1st Challenge of the year will be and how to ENTER the WORLD CLASS Competition!

Don’t forget to watch the video blow

Explore also THE WORLD CLASS CLUB the brand new platform created exclusively for you to keep you up to date on all the bartender news, competitions and inspiration.


And see you in Capetown for the WORLD CLASS Global Final!

WORLD CLASS 2014 Global Winner- Charles Joly – USA

Charles Joly_USA

Charles Joly from USA serves up a week of magnificent mixes to be named the World’s Best Bartender

Charles Joly beats 47 peers to be crowned the Diageo Reserve World Class™ Bartender of the Year 2014

FRIDAY 1 AUGUST 2014, LONDON: After a week of fierce competition, incredible craftsmanship, unrivalled creativity and exceptional cocktails, Charles Joly from The Aviary in Chicago, USA, beat 47 of the best mixologists from around the globe to be crowned the DIAGEO RESERVE WORLD CLASS™ Bartender of the Year 2014.

Charles mesmerised the judges from the very first cocktail but it was his unique and show-stopping signature serve that will help cement his name in cocktail history. His signature cocktail Above the Clouds, crafted for the final Punch and Glass challenge, blew the judges away. Throughout the week Charles consistently proved his winning credentials to the esteemed panel of judges that included legends and luminaries of the cocktail scene such as Dale DeGroff, Salvatore Calabrese, Julie Reiner, Steve Olsen and Gaz Regan.

“Wow, I just feel totally overawed by this. I know it sounds like a cliché but to be announced as theDIAGEO RESERVE WORLD CLASS™ BARTENDER OF THE YEAR 2014 is like a dream – I half expect to wake up at any moment. The other finalists really are the best bartenders in the world today so for the judges to pick me as the winner is incredible” said Joly.

“This journey didn’t start today at the ceremony, this week at the finals, or even last year when I entered the heats – it started many years ago when I first started working in a local bar. The flavours, the smells, the sounds, the techniques, the history, the theatre – I realized I did not want to create just another drink. I make drinks with my heart and it makes me happy to see customers happy. The possibilities open to a bartender are limitless, not just in terms of your career but your creations – the only limit is your imagination.”

Matteo Fantacchiotti, Global Vice President Commercial, DIAGEO RESERVE, said: “Right from the beginning Charles’ passion, creativity and unrivalled mixology skills blew the judges away. His desire to create unique serves that combined sophisticated tastes with innovative modern twists never faltered at any stage of the competition. It’s a real honor to have Charles as our 2014 Diageo Reserve WORLD CLASS™ ambassador, and I look forward to working with him in the future. Together we hope to inspire a new generation of mixology talent across the world, helping raise the profile of bartenders to where chefs are today.”

Charles Joly becomes the sixth bartender to be awarded the revered WORLD CLASS™ Bartender of The Year title, following in the footsteps of mixologists giants who have gone on to influence cocktail culture around the world, including David Rios, Tim Philips, Manabu Ohtake, Erik Lorincz and Aristotelis Papadopoulos.

The 48 bartenders that reached the WORLD CLASS™ Global Final 2014 had already demonstrated unwavering commitment to their craft after conquering a year-long journey of qualifiers, earning them the right to represent their country and compete against the best bartenders in the world in the industry’s most prestigious and respected mixology competition.

Charles Joly will now become a global ambassador for Diageo Reserve WORLD CLASS™, a role which will see him travel the world, educating and inspiring new talent whilst developing his own skills and knowledge through the different tastes and techniques they experiences along the way.

The 2014 WORLD CLASS™ Finals consisted of a series of innovative challenges staged around Great Britain, starting in Gleneagles, Scotland, before travelling via the iconic Orient Express to London. Discovery was at the heart of the competition, a theme brought to life by the series of innovative challenges that immersed the 48 finalists in Great British culture and inspired them to create premium serves, using the world’s finest spirits, that told stories of places, people and the local history of this year’s host nation – the birthplace of WORLD CLASS™ over six year ago.

This year, for the first time ever, consumers were also invited to participate in the WORLD CLASS™ Global Final and discover a world of fine drinking culture at the WORLD CLASS™ House. Set over five floors of a beautiful townhouse, this exclusive pop-up experience was created to coincide with Finals week, providing hands-on mixology masterclasses run by world-renowned bartenders, unique cocktails and food tasting sessions that made the WORLD CLASS™ House, the spiritual home of fine drinking experiences this summer.

In 2015, the WORLD CLASS Global Final will travel to Africa for the first time, and take place in 2014’s World Design Capital; Cape Town. This iconic city was voted the World’s Top Travel Destination by The New York Times, and boasts an abundance of natural beauty and cultural diversity. With a vibrant and cosmopolitan mixology culture, as well as thriving creative sectors, Cape Town is set to provide all the inspiration the contenders will need to thrive in 2015’s Global Final.