Women behind the Bar – Taking over the World one pink drink at a time…

What a better day to celebrate Women behind the Bar than the 8th March?

It’s a real pleasure to host on my Blog a great friend and professional Bartender Rina Fermin from Venezuela.

I met Rina in Athens during the Diageo World Class Competition Global Final 2010, where we were both competing.

She’s one of the most genuine person I’ve seen working behind the stick.

You can see she has a great fun while attending guests, taking the job seriously but without taking herself too seriously, which I believe is a great awareness to have in order to perform this craft properly.

I’m proud to share with you all, her thoughts along with some researches she did on the subject “Women behind the Bar” as follows:

 

Before attempting to discuss the position currently held by women in bars worldwide we traced the struggles that women went through and the origins of how they have forged history.

In the 17th and 18th centuries the kind of woman you’d expect to see in a bar was either someone damaged in reputation, or lower-class women, not to mention it was not conceived a woman behind the bar.

Later on, in the era of prohibition, speakeasies became the most pleasant and glamorous places, allowing the ladies socialize with men without being frowned upon, allowing a more gentle treatment and interaction, leading to a change of the operational characteristics of a bar and opening the possibilities of the ladies behind a bar.

Before World War II, women rarely tended bar. When the men left for battle, women took their places…for a few years.

Female Bartenders were described as an affront to the male-dominated bar atmosphere.

In addition to that, Bartenders’ unions pressured bar owners to refuse to hire female Bartenders and were submitting proposals to state laws prohibiting the employment of women behind bars.

Bartenders argued that the presence of barmaids, would give wives reasons to keep their husbands from going to bars, endangering the category.

Temperance activists joined Bartenders in their efforts to prevent women from working behind bars.

One law was passed in Michigan in 1945, that made it illegal for a woman (except for the wife or daughter of a saloon owner) to make drinks and in 26 states was prohibited to work as barmaids by 1960.

In the 70’s all that changed, but took a while for women to be accepted.

While America was abolishing these laws, in India exclusion laws were still quite similar, until recent years.

 

Talking about great women in the industry…

 

ELIZABETH “BETSY” FLANAGAN

In colonial times (1779) Elizabeth “Betsy” Flanagan, opened an inn near Yorktown frequented by British and French officials, which include a dinner where they served chicken, accompanied the meal with drinks decorated with feathers to which an English soldier replied “Let’s have another cocktail” … in 1821 James Fennimore Cooper’s novel “The Spy” talks about how Betsy was well qualified by his education having been raised among spirits.

 

ADA “COLEY” COLEMAN

Known to her friends and customers as “Coley,” is perhaps the most famous and the best-known female Bartender of all time. In the pre-prohibition age, it was a man’s world behind the bar. Well, evidently someone failed to let her know that, or she just didn’t care.

Ada was 24 when she began tending bar at Claridge’s in 1899. She moved on to another of Carte’s properties in 1903. The bar was none other than The Savoy’s American Bar where she was named head Bartender. Ada served in that position until 1926, when she was 51 years old. Her time at the Savoy overlapped with Harry Craddock, who some say she mentored.

Years later when Craddock produced his Savoy Cocktail Book, he listed Ada’s most famous cocktail creation, The Hanky Panky.

 

HELEN DAVID

Helen David opened the Brass Rail in Port Huron, Michigan in 1937 (between the tough times of the Great Depression and the Prohibition) and ran it until her death in 2006, representing a true pillar of her local community.

She loved her bar and ran it for 69 passion-filled years.

Helen was born in the flat just above the bar and lived there her whole life; even at the age of 91, she would came downstairs every single night to welcome and serve her guests.

She also was the first person to put a cocktail shaker into Tony Abou-Ganim‘s hand, being her cousin!

 

Just to mention some of them…

I wrote this lines in appreciation of all those pioneers who opened the door for us to work today without major difficulty, knowing that it is a profession with great dedication that was initially developed for men only, then conquered by women …

As a Bartender and a woman, I have only words of thanks!

In my being, there is no doubt that I was born Bartender and if it wasn’t for the women who changed the way we see this profession, today I couldn’t do the job I love!

It has been proven through time and the work of fabulous Bartenders and Barladies, how performing this profession is just part of our being and that both men and women are born with that passion”

 RINA FERMIN  –  Bartender  –  VENEZUELA

Thanks so much RINA!

 

Now…continuing with the post, amongst the great women who contributed to get our Industry at the level we see it today I would like to also add:

MARIA DOLORES BOADAS

She was the very first spanish female bartender and learnt the craft from her father Miguel Boadas founder of Boadas Cocktail Bar in Barcelona who worked at the Floridita, in Havana in the 1920’s, from where he brought with him what we know today as the “THROWING” technique still performed by Maria until few years ago and today by the staff of the Boadas Cocktail Bar.

The technique (by using 2 boston glasses and a strainer) delivers both the aeration benefits of shaking and the little dilution of stirring, perfect for spirit-based drinks such as Martinis and Manhattans.

Here a little video of Maria in her Bar

 

I would love to also mention some amazing professional that nowadays keep bringing to life the MAGIC started by the above mentioned Bartenders, with their special touch, sensitivity, attention to details and hard work:

(in no particular order)

– Audrey Saunders

– Charlotte Voisey

– Julie Reiner

– Patricia Richards

– Victoria D’Amato

– Misty Kalkofen

– Aisha Sharpe

– Christy Pope

– Bridget Albert

– Kathy Casey

and so many more, they won’t fit on one page…

 

Hope one day to have the honour of sitting at your Bar, best wishes of happiness and success !

Max La Rocca

Boutique Bar Presentation @ Cocktails and Spirits Paris

Amazing experience presenting the building, the philosophy and the drinks behind Ohla Hotel’s BOUTIQUE BAR in Paris amongst amazing colleagues and great people!

Thanks to Thierry Daniel, Xavier Padovani, Eric Fossard, Gianfranco Spada, Søren Krogh Sørensen and all the people behind COCKTAIL SPIRITS, we came back with our biplane full of jewels, emotions, friends and knowledge!!
Thanks so much my dear friends!
Photos by me, other colleagues and ….the most beautiful are from Philippe Levy

Le Bar Rouge Programme

Checking the set up and the sound

Introducing ourselves and our worldwide experiences

The “Dali’s Moustache Punch” in the middle of the stage
An overview on our drinks
Yes, my dream to present @ Cocktails Spirits came true!

Giuseppe mixing my signature drink “The Untouchable” Cocktail with style!
Proud of the boys!

An amazing picture of the Untouchable by Philippe
The “Dealing with Bartenders” Session
Questions and answers time!
Our amazing Flamenco Guys entering the scene!!
The art of not taking yourself too seriously…
…while making incredible things and giving powerful emotions!
Our precious crowd from all over the world.
The audience tasting our “Dali’s Moustache Punch”
Ohla Hotel’s BOUTIQUE BAR awarded between the TOP 10 BARS IN EUROPE
COCKTAILS SPIRITS…IN BARTENDERS WE TRUST


Max La Rocca @ CitySpace Bar – Moscow

SAVE THE DATE: 21/25 November 2011

I’ve been mixing with the head “up in the Coulds” on the 33rd floor @ City Space Bar & Lounge that has been rated among the 50 best Bars in the World by Diffordsguide 2011 and one of the World’s Top Ten Bars by the Bartender’s Guide 2008.
It is located on the top floor (140m) of Swissotel Krasnye Holmy and offers breathtaking 360 degree view of Moscow.

Thanks for joining me, and the amazing City Space Family 😉

Спасибo!

“WHERE IS THE TURKEY?” Cocktail for ThanksGiving Day in..Moscow @ CitySpace with a Renato Carosone “Tu vuò fà l’americano” Background music…a coincidence?? 😉

City Space Official Video Trailer





Copenhagen Spirits and Cocktails


“DENMARK FIRST COCKTAIL FESTIVAL”

Enjoy cocktails mixed by the best bartenders and mixologists in the world, taste the latest spirits from the best producers in the business and learn how to mix the perfect cocktail. This is what’s in the shaker, when Denmark’s first spirits and cocktail festival on 26 and 27 February invites you to two unique days of celebrating the cocktail.

‘Copenhagen Spirits and Cocktails’, which is the name of the festival, is for both the professional staff behind the bar and the happy guests in front of it. In Moltkes Palæ, the historical venue of the festival, you can experience some of the best bartenders in the world show their skills with shakers, spirits and mixers – and have a taste of their extraordinary craft.

Apart from seminars and lectures, the festival also offers a wealth of stands where you can treat your palate to news and classics from the leading spirits producers in the business. And you can look forward to special cocktail events which will take place in restaurants and cocktail bars throughout Copenhagen.

RESERVE THE DATES OF 26 & 27 FEBRUARY 2011

SOURCE: Copenhagen Spirits and Cocktails Website

BarForum Barcelona 2010


BarForum is a platform dedicated to all the Mixology world with a major emphasis on training and interactivity, plus workshops and an opportunity to both professionals and amateurs to observe the great experts in action and learn from them, with seminars and demonstrations.

Demonstrations and workshops of classical cocktails, acrobatic, molecular, speed …
– An extensive exhibition of innovative and different brands
– Seminars
– Interactive workshops and exhibitions by national and international bartenders
– Participation of national and international bartenders

All these activities will unite at the unique Pullamn Barcelona Skipper Hotel on the seaside, with good connections to downtown and fantastic views of the mediterranean sea.

Bar Forum Barcelona offers you the ideal space to introduce and promote your products to all:

– Professionals in the field of mixology, catering, hotels
– Specialized shops
– Distributors
– Press
– End user


SEE YOU THERE!!

To learn more about barforum ’09 or information on exposing please contact:

info@barforum.es
Office 00 34 93 788 01 39
Gemma 00 34 609 429 612
Cristina 00 34 606282575

Max @ TALES OF THE COCKTAIL 2010

A trip of a lifetime, Friends, Jazz and Sazeracs!!

Tales of the Cocktail® is an internationally acclaimed festival of cocktails, cuisine and culture held annually in New Orleans, Louisiana. The event brings together the best and brightest of the cocktail community—award-winning mixologists, authors, bartenders, chefs and designers—for a five-day celebration of the history and artistry of making drinks. Each year offers a spirited series of dinners, demos, tastings, competitions, seminars, book signings, tours and parties all perfectly paired with some of the best cocktails ever made.

I would love to share with you my Photos and Videos of this AMAZING event through my Facebook Page.

This is the Event Gallery address.

..Always stirred with a dash of love..
Max La Rocca

Imbibe2010, the new exhibition from Imbibe Magazine


The publishers of Square Meal & Imbibe Magazine are moving forward with the launch of the new on-trade drinks exhibition this July. The new show, Imbibe 2010, will build on the enormous success of Square Meal Publications’ on-trade drinks magazine, Imbibe, which has rapidly established itself as the market-leading publication for on-trade drinks professionals since its inception in 2007. The exciting new drinks exhibition, which will be held in Earls Court Two on 13th & 14th July 2010, has the specific purpose of bringing together premium drinks brands and key on-trade decision-makers.

Registration is now open at www.imbibe.com/2010, and more than 4,000 drinks professionals have already pre-registered to attend the July show.

Research undertaken by Imbibe’s expert team revealed that drinks professionals want a serious, business-focused exhibition to present all the different drinks sectors that are reflected in their back bar or wine list, cocktail list or chiller. Imbibe 2010 will respond to this market need by showcasing brands from all the major drinks categories and demonstrating how drinks professionals can use them to enhance their own offerings. The show will include the following drinks categories: wine, spirits, coffee, Champagne/sparkling wine, beer, mixers, water & soft drinks and related drinks accessories & accompaniments.

For many brand owners, the on-trade is frustratingly inaccessible – Chris Losh, Editor of Imbibe, concedes that, ‘it’s a notoriously tough market to crack, not least because sommeliers and mixologists are some of the hardest people in the world to access.’ That’s where Imbibe 2010 comes in. Through its programme of practical tastings and on-trend features, Imbibe has already forged a strong and engaged relationship with the on-trade.

In terms of visitors, Imbibe 2010 will be marketed to on-trade professionals with decision-making responsibility and whose goal is to get enhanced profits and experiences from their wet sales.

The VIDEO of the exhibition is available HERE
This is the LINK for the event on Facebook.

ENJOY!!